The Asia-Pacific e-cigarette market is expected to grow at a CAGR of 26.7% during the forecast period with its market size predicted to reach USD 13.5 billion by 2024. The Asia-Pacific e-cigarette market is driven by factors such as increasing awareness among consumers, government initiatives to curb tobacco use, increasing tobacco and drug abuse in the region, and upsurge in the e-commerce industry. Disposable cig-a-like, rechargeable cig-a-like, and open tank vaporizer are the major contributor to the Asia-Pacific e-cigarette market size.

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Growth Drivers
Increasing awareness among consumers, government initiatives to curb tobacco use, increasing tobacco and drug abuse in the region, and upsurge in the e-commerce industry are driving the Asia-Pacific e-cigarette market. According to the World Health Organization (WHO), smoking causes 1 million cardiovascular deaths in Asia Pacific each year. Nearly 1 in 4 people in the Region are smokers, which puts them at risk of cardiovascular disease. However, non-smokers who are exposed to second-hand smoke also face an increased risk of heart disease and stroke, resulting in some 168 000 deaths in the Region each year.

Geographic Overview

Among different countries, China is the largest market for e-cigarettes in Asia-Pacific. The primary factors leading to the adoption of e-cigarettes in China are the increasing awareness among the smokers to quit smoking, promotion or marketing of e-cigarettes as an alternative or as smoking cessation by manufacturers, technological advancements, and high prevalence of smoking-related diseases.

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Competitive Insight

The key players operating in the Asia-Pacific e-cigarette market are China National Tobacco Corporation, Turning Point Brands, Inc. (International Vapor Group), British American Tobacco plc, VMR Products LLC, Altria Group Inc., Japan Tobacco Inc., Philip Morris International Inc., Imperial Brands plc, VAPETASIA, Puff E-Cig, ITC Limited, and Boluvaper Technology Co., Ltd.


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