Fashion show styles really do translate into everyday trends


Posted August 28, 2015 by glennen

New York Fashion Week really does influence what everyday people wear, according to a first-of-its kind study.

 
New York Fashion Week really does influence what everyday people wear, according to a first-of-its kind study.

A team of computer scientists at the University of Rochester and National Taiwan University — inspired by the movie “The Devil Wears Prada” — used a “novel” computer system to see if what was on the runways translated to the street.

The academics wanted to give the kind of style insight usually reserved for top magazine editors — such as the movie’s fictional and “diabolic” antagonist, Miranda Priestly.

“Although Miranda’s grim manner of management is impressive, we also admire her unique foresight and aesthetics of fashion,” wrote the researchers in their study called “Who are the Devils Wearing Prada in New York City?”

The five, mostly Chinese, researchers, led by KuanTing Chen and Kezhen Chen, examined nearly 8,000 images from spring/summer fashion week this year and last.

They then used a computer system that could recognize common patterns, styles and colors to compare the models on catwalks to around 1,000 photos of regular Janes and Joe Blows photographed during spring and summer.

The influence of runway trends on the street was significant, the study says.

Everyday people wore more placket styles — open-front clothing like a button-down shirt — after the shows this year.

Runways also made tank-top shirts, stripes and blue- and cyan-colored tops more popular on the street, the study found.

“Fashion trends from fashion shows indeed provide people a clothing reference and have significant influence on people’s daily life,” the researchers concluded.

Not all styles translated when factors like weather had more sway over what people wore, the researchers noted.
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Last Updated August 28, 2015