Rich Piana's world is one of complete excess - from his sprawling houses, to his ten gut-busting meals per day and of course his utterly insane body. His ethos can perhaps be best summed up by the slogan for his supplement company 5% Nutrition, which is simply: 'Whatever it takes.'

Born the son of a body-building mother in Los Angeles, California, Piana got introduced to the world of weightlifting aged just 11 after going to the gym to watch her train pre-competition.

Piana began weightlifting shortly afterwards, competing for the first time aged 15, where he failed to place in the competition.
'I was competing on stage and I was getting to the point where I was getting blown off stage if I wasn't going to do steroids, so I took that step. 'But you know what? I'm happy with everything I chose and happy with the way that everything went in my life and I would not have done anything different.

In his videos, which are often more than an hour long, Piana complained about how exhausting it was weighing as much as he does, and suffering while downing protein shakes 'you could drown a toddler in.'

And yet he completed the challenge anyway, just to prove a point. His next mission is now to lose 70lbs because he has gained 'too much muscle. 'But it is precisely that kind of no-holds-barred exposure when it comes to his lifestyle, whether he is discussing nutrition, exercise or drugs, that has seen Piana become such a big deal in the bodybuilding world.

Rich Piana preaches to the public. His world is one of excess. His homes are sprawling fortresses. His multiple cars are expensive and highly modified. His meals give a normal person sympathetic stomach aches just to look at. His workouts are grueling and intensive. His steroid doses are so big that other bodybuilders make videos pleading with him to stop.

Now his bodybuilding supplements brand 5 Nutrition UK is taking the next step and reaching out the UK and European market. With a dedicated website displaying their full product portfolio with the fastest shipping to Europe: www.richpiana.co.uk the product line includes, pre-workout, t-shirts, hats, mass-gainers, amino-acids and much more.

Speaking about the key to his success, he said: 'Coming out, talking about steroids, just being straight up with people. I think people trust me.'

Rich Piana Uk is the next stage in the bodybuilding supplements market!