Hum network is one of the most recognized network in the Pakistani entertainment. The Hum network Ltd, launched Hum Europe program in the United Kingdom few days ago. This channel is now broadcasting on the channel number 859 at British Sky Broadcasting (BSkyB). The main aim of the Pakistani entertainment channel is that, they want to establish the Hum tv dramas in the UK region as a household brand of the entertainment. They also provide the best quality of the picture and dramas in the subcontinent areas of the Europe.

The viewers have the greatest potentials towards the South Asian entertainment channels in the United Kingdom. This is coming out when some of the surveys organized, then the public interest also shown related to their drama serials. The content that Hum entertainment is used in their serials are following the international viewers, so the management has fully confident that it will be become a huge popularity in the UK region as well. The viewers who are not facilitating with the Pakistani channel in their country, they can see the Pakistani dramas online in their website http://dramasplanet.com/ .

The Hum network is best known for its activities in airing serials on various and very important thought related issues, which provoking the public. Their aim is to show the positive portray of the Pakistan image. They try to show that kind of essential or crucial roles that are now missing in the entertainment network. Hum Network tries their best in getting that remembrance of the Pakistani dramas. These days, many countries make dramas, but the reality in the story is missing or audience could not connect the story with their selves. In the case of Pakistan entertainment they only focus on the strong story and the limited episodes of the dramas, so that audience would not get bored.

Pakistani entertainment now on the world map means now it is dubbed in my languages for the different language audience who don’t understand the Urdu language. The first international launched channel was Hum World in the North America region. It was also launched in the North Africa and Middle East regions via the name of Hum Mena.

The network expanded their dramas in including Masala, it is the first 24 hours cooking channel in all the South Asia. This is catering the audience who love to cook and enjoy the cooking for the family and guests. They also support the fashion industry with its dedicated fashion and lifestyle brand, style 360, this organizes all big fashion events and even including Pantene Bridal Couture Week. Sultana Siddiqui shares her views on the launch of Hum Europe the president of Hum Network; this is our service to the Pakistani community across the Europe via providing them family entertainment.

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