Raksha Bandhan is an important festival in Northern India. It is basically a festival between brother and sisters. Sisters tie a thread around the wrist of their brothers to commemorate their love for them. Brothers in turn promise to respect and protect their sisters against all odds in life. It falls at the end of the Shravan month as per the Hindu calendar. Raksha Bandhan or Rakhi is the sweetest and the most loved festivals because it reflects the underlying love between brothers and sisters. Brothers gift their sisters on this day. In fact the gifting part of this festival has taken many twists according to the changing times. Gifts are no longer a custom to be borne by brothers alone. Sisters are equally enthusiastic these days to gift their beloved brothers. Rakhis have also become very trendy and a simple thread has been replaced by designer ones. Rakhi these days are even found in gold and silver. Threads have become very stylish and fashionable. Accessories used to decorate are of various varieties. “Lumbas” are tied on brother’s wife’s wrist by the sisters. Even this is a recent custom which has now become an inherent part of the festival. Rakhi shopping has hit the e commerce platform in a big way. Shopping sites indulge in attractive offers and deals to attract customers and uplift their sales and profit margins. It has become a common phenomenon to shop online and send Rakhi to India along with gifts have varied options available in the net.

Sweet and savories have become a part of gift hampers. Sweet supplies are fresh and standards are maintained. Hygiene is taken care of very crucially. Online availability of jewelry has also marked its niche in the gifts arena. So one has to make a difficult choice among the choice available. The various sites are constantly competing to offer the best deals and a smart buyer fetches a good pick.

A simple thread of love has become a source of income for so many people and the entire business circuit has taken desirable steps to offer the best possible items to the customers and send Rakhi online. Online shopping of Rakhi has become a trendy activity and many people are opting for this facility.


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