With the rapidly increasing numbers of men worldwide using men’s makeup in the form of concealers, foundations, and bronzers to improve their appearance an exciting new player has emerged in the men’s makeup market.
“Beyond the Razor” Men’s Makeup and Cosmetics which is definitely ticking all the boxes with their quality range specifically for men.
Launching throughout Australasia and Asia “Beyond the Razor” is fast becoming a leading brand in the growing male makeup market.
Branding was an important process for “Beyond the Razor”. Obviously targeting the male consumer, and starting with the manly brand name, a razor logo and sleek black packaging of the product.
The quality of the product was crucial for “Beyond the Razor” who engaged the services of Peter Fahey, former Managing Director of Yves Saint Laurent Beaute Australia and New Zealand for 25 years, to help source and create a range of high end, quality products.
Their new range of concealers, BB crème and bronzers are all paraben free, hypo-allergenic, non-comedogenic, fragrance free and not tested on animals. Targeted at the discerning millennial generation, consisting of those now in their 20s and early 30s, who are fast emerging as a key consumer group.
Hitting the ground running, “Beyond the Razor” is marketing their brand as the “no makeup – makeup”, explaining men want the flawless complexion without the caked on makeup look and without spending 20 minutes each morning on their skincare appearance.
According to research by Statista pegs the estimated size of the global male grooming market to be worth about US$ 29.14 billion by 2024 revealing the potential the industry holds as well as the rising global demand. For more information please visit www.beyondtherazor.com