Local SEO is not only about listings these days, it's about providing a good user experience and excellent engagement with your audience. Consumers want a personalized experience and want to be engaged with local businesses through digital storefronts.

More and more consumers are buying from an online store rather than physically visiting a store. At the same time, just shy of fifty percent of consumers still want to buy and support local businesses. Google, the largest search engine giant, focuses on delivering their users' excellent online shopping experiences and promotes a variety of local businesses for shoppers based on the products or services that they are looking for.

There is a definite shift in consumer behavior in 2023 and therefore there is a need for high-quality and relevant content, videos, real-time reviews, and messaging options, which enable consumers to interact and engage with local businesses. Local SEO represents forty percent of organic traffic in location-based searchers.

Local SEO services UK providers are taking all the stages of consumers' online journey, along with multiple channels to create the best customer experience. Local search has become more interactive and visual with TikTok becoming an important part of search engine optimization. Younger audiences before visual content rather than reading a web page or a blog.

Tony Andrews, the Manager at Genie Crawl, a Local SEO services UK expert, said “Videos help to deliver relevant traffic, but many businesses are not making full use of them in their local marketing strategies. Video search is localized, based on the user's device and location. Once the video is clicked, the user is taken to the client's website. To drive quality traffic to any local business, videos should focus on information about the company, services and products, FAQs, customer testimonials, and what to expect.”

In the past year alone, more consumers have visited Instagram and TikTok to find information on entertainment, shopping, and restaurants. Social media can influence decisions based on experience factors through images and videos.

About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and a free site analysis. To find out more, visit https://www.geniecrawl.com.