Google Reviews Update Rolled Out In 2023, Information Offered By Local SEO Services Agency

Google is busy rolling out its November 2023 reviews update. This is the last standalone update. From here Google will regularly assess review quality moving forward. The roll-out started on 8 November 2023 with the update regularly evaluating review and opinion-based content without announcement.

This new update shifts how Google handles review-based content moving forward. According to the search giant, their reviews ranking system is designed to evaluate blog posts, articles, and standalone content focusing on analysis and opinions. It does not assess thirty-party reviews. This means it does not assess reviews left by users on service and product pages.

If a website has mainly reviews in its content, the system will be evaluating all of it. Assessments will occur at the page level and not at the site level, where reviews are a secondary focus. The rolling out of the reviews update works with the latest core search algorithm update, which is also rolling out at the minute. This means many sites are going to see a fluctuation in their rankings and search traffic from the impact of these updates in the coming weeks.

This new roll-out also shows the update will review system changes on a regular update, rather than through announced updates. Notifications will no longer be provided when they carry out review system updates, that are expected to be ongoing. If your website focuses on reviews, this update may provide a positive result. In the past, the review system caused more damage than good with websites having to wait months for the next update to recover.

Tony Andrews, the Manager at Genie Crawl, said “Having regular changes will allow for faster rebounds. Having your review-based content regularly monitored can present new challenges to local SEO service providers moving forward. The update that started on 8 November 2023 should take approximately one to two weeks to complete. It will be reviewing content in English first and may expand to other languages in the future. Sites being impacted may see a fluctuation in their website traffic and ranking.”

Google's latest reviews update shows a new era of ongoing evaluation and adjustments for websites that provide reviews-based content. It will be disruptive in a short time, but with regular updates, it will enable websites to recover faster.

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