The healthcare and medical websites are top beneficiaries of SEO (search engine optimisation) with success relying on how easily potential patients find them online. SEO has become the backbone of inbound healthcare marketing required for private practices and hospitals in the United Kingdom this year.

90% of searches are done through Google. This includes paid advertising, Featured Snippets and Knowledge Graphs. There is high competition in the medical industry, which has increased the demand for digital marketing services.

Due to the fact Google has such a high market share in terms of online searches, they set the rules, which includes regular updates to algorithms and the introduction of new algorithms. Googles Medic Algorithm Update in 2018 cleaned the sites that didn't comply with their quality rater guidelines.

The broad core algorithm launched in 2019 also had a sizeable impact on medical sites. Healthcare websites dropped in ranking after this update.
The sites that were affected by the update dint follow the rules and practices set out by Google. As a result, the demand for medical SEO services for doctors UK has risen exponentially in the past year as sites work on their SEO to ensure that they achieve the best results.

The Manager at Genie Crawl, Tony Andrews said “Doctors should declare their intent on their homepage, which is based on the Google Search Quality Rating guidelines, this reveals the purpose of the site to their audience. Medical websites often have a lot of images, which need an H1 tag to describe the site.”

Google has a clause relating to sites known as YMYL (Your Money, Your Life) websites. These are categorised as those with sensitive information, which may impact health and wellness. As a result, medical sites of doctors fall into this category.

Tony Andrews went on to say “Googles Medic Update ranks doctor sites on EAT. Which stands for Expertise, Authoritativeness and Trustworthiness. Our experienced team understand this principle and can provide UK doctors with first-class digital marketing solutions to help them improve their ranking in SERP's (Search Engine Results Pages) and reach their target audience with confidence.”

About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team that provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and free site analysis. To find out more, visit https://www.geniecrawl.com.