It does not matter if you manage a car or truck dealership, search engine optimization (SEO) is essential in all aspects of your internet marketing campaign. Digital marketing has taken over conventional advertising in most industries, including the automotive industry.

The majority of consumers these days will start their auto search on the internet, spending up to fourteen hours researching prices, reviews, and dealerships before making any final decisions. Fifty-three percent of mobile and desktop users click on organic results rather than paid advertising. This shows that SEO for auto dealers cannot be ignored in 2023.

Google updates algorithms up to six hundred times each year and it's important to stay ahead of these changes, helping you stay at the top of search results. There are numerous powerful SEO techniques for auto dealers that you can use to help you drive potential customers to your website and through your door to purchase a vehicle.

Tony Andrews, the Manager at Genie Crawl, an SEO expert agency in the United Kingdom, said “One of the most important tools for SEO for auto dealers is original content. Content has remained king for years in the SEO industry and it's a powerful way to reach potential customers. Google prefers high-quality, original, informative, and valuable content and the content can help you climb the ladder in search results. Remember you want to be on the first page of results in your local area to reach up to seventy-five percent of users searching for a vehicle in your area right now.”

A trend that cannot be ignored in SEO for auto dealers is high-quality video. The video has proven essential in reaching potential customers. Car dealers can promote their entire catalog in high-quality videos, enabling potential customers to view the vehicles without stepping into your store. YouTube is the second largest search engine and having optimized videos appear on YouTube is highly beneficial to any auto dealership business.

Tony Andrews of Genie Crawl, went on to say “Auto dealer websites need to load quickly and easily on mobile devices. More than fifty percent of online traffic comes from smartphones and tablets. Bounce rates increase when pages take too long to load on a small device or the website is not easy to navigate when working with a small touch screen. As a result, all auto dealers need to ensure their websites are mobile friendly.”

About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and a free site analysis. To find out more, visit https://www.geniecrawl.com.