The demand for mobile app development services UK has grown exponentially over the past few years. Consumers have changed their buying habits and companies are focusing on ways to attract and retain their customers. The digital marketing industry as a whole has grown considerably since the pandemic with the demand for mobile applications continuing to rise in the fourth quarter of this year.

Today more people use mobile devices than traditional computers and laptops when searching for products and services. As a result, businesses are transitioning their services to mobile software solutions, meeting the demand of mobile users. Consumers are looking for mobile solutions where they can have what they need at their fingertips, as a result, the mobile app development industry is experiencing rapid growth.

The smartphone user base growth is approximately 0.6 billion each year. There were 3.6 billion smartphone users back in 2016 and this had risen to 6.6 billion in 2022 and this is expected to continue growing to approximately 7.7 billion in the next four years.

There is stiff competition between Android and IOS mobile phones Android users dominate the industry with over seventy-two percent of the market share. In the United Kingdom, Android and IOS are very close in competition, Android users are approximately fifty-three percent of the user base.

Tony Andrews, the Manager at Genie Crawl, said “With smartphone users increasing by the day, companies are seeing the benefits of taking advantage of our affordable mobile app development services right there in the UK. Google Play Store alone has over 2.65 million applications with a download rate of approximately 111.3 billion. The App Store has 2.11 million mobile apps.”

“When we develop a mobile app, our focus is on user retention, said Tony Andrews.” We know how important this is to our clients. Mobile retention rates are measured by the user's continued use of the app after they install it. The more they use the app, the higher the retention rate. Taking into account that ninety percent of a smartphone user's time is spent on mobile apps, companies can see the importance, helping them boost their visibility and reach their mobile audience with confidence.”

About Us:

Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team that provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and a free site analysis. To find out more, visit https://www.geniecrawl.com