Danish mass-market jewellery brand PANDORA has entered the Indian market with the official opening of its concept store in the `Mall of India ́, in the Noida area of Delhi.

The new concept store is owned and operated by PANDORA’s distribution partner, Pan India Charms & Jewellery Pvt. Ltd.

PANDORA said the opening represents a significant milestone for the company and is part of its successful overall strategy of expanding its branded network globally. The group has more than 2,100 concept stores around the world and sells jewellery in more than 100 countries.

Commenting on the announcement, David Allen, PANDORA’s President of Europe, the Middle East and Asia, said, “Entering one of the largest jewellery markets in the world is an integral part of our strategy to increase our global footprint, bringing our brand closer to our consumers around the world. We are thrilled and very excited to start this journey with our partner and distributor, to establish the PANDORA brand in India.”

PANDORA plans to open around 50 concept stores across the country over the next three years with an initial focus on Delhi, Mumbai and Bangalore. Around five stores are scheduled to open in 2017.

https://www.gemkonnect.com/news/pandora-enters-india-market-concept-store-delhi-area