Charcoal facewashes, since the last decade, have gained a lot of popularity due to their cleansing properties. Activated charcoal present in these facewashes helps in detoxifying and cleansing skin as well as boosting skin energy. Charcoal is also thought to have anti-aging properties as regular usage of charcoal facewash enhances cell restoration rate, thereby helping in collagen creation.
Forecast Analysis:
Since the last few years, there has been a massive spike in popularity of charcoal-based facewashes. This growth in popularity is mainly due to the deep cleansing and skin purifying properties of charcoal which is the main ingredient of these facewashes. This growth in demand is expected to boost the charcoal facewash market in the coming years. Moreover, the acne control benefits provided by charcoal facewash along with skin brightening properties is further anticipated to push the market forward. Along with these growth drivers, advent of social media platforms and e-commerce websites is expected to help leading companies of this industry to market and sell their products effectively which, in turn, is predicted to offer numerous growth opportunities to the market. However, availability of substitute facewash types, which are equally popular, might become a hurdle in the growth trajectory of the charcoal facewash market.
Regionally, the charcoal facewash market in the Asia-Pacific region is expected to be the most dominant as well as have the fastest growth rate. It is expected to grow at a stunning CAGR of 5.9% in the 2021-2028 timeframe. Growing population of working women and a general rise in the disposable income levels throughout the region are predicted to be the primary growth drivers of the market in this region. Additionally, there is a growing consciousness with respect to appearance and beauty among the general populace, which is further expected to augment the growth rate of the charcoal facewash market.
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According to the report published by Research Dive, the global charcoal facewash market is expected to gather a revenue of $4,607.2 million by 2028 and grow at 5.1% CAGR in the 2021–2028 timeframe. Some prominent market players include Guangzhou Zuofun Cosmetics Co. Limited, Biocrown Biotechnology Co., Ltd, Oxyglow Cosmetics, Clinique, Natures Organics, BuyWOW, Pond’s, Olay, L'Oréal S.A., Bioré, and many others.
Covid-19 Impact on the Market:
The outbreak of the Covid-19 pandemic has had a massive negative effect on almost all industries and businesses across the world. Surprisingly, leading companies of the charcoal facewash market have experienced a positive impact of the pandemic. This growth is mainly on account of the growing demand for beauty and personal care products such as soaps, facewashes, sanitizers, etc. Along with this, new product launches by these key companies, during the pandemic years, have further helped the market grow despite the pandemic situation.
Significant Market Developments:
The significant companies operating in the industry are adopting numerous growth strategies & business tactics such as partnerships, collaborations, mergers & acquisitions, and launches to maintain a robust position in the overall market, thus helping the charcoal facewash market to flourish. For instance:
In December 2021, Vivalui, a division of Castlebeard Beard Care Company, announced the launch of a new product, Vivalui Bamboo Charcoal Cleanser. This product is specifically formulated to target acne, blocked pores, oil skin, and similar facial skin problems faced by men. Vivalui claims that strict adherence to a six week skincare routine prescribed by the company will help in countering this problems. This product launch is expected to help the company a lot, as far as widening the customer base is concerned. Also, it will help Vivalui to expand its market share in the long run.
In January 2022, Nua, a leading women’s wellness brand, announced the launch of its new product range called ‘Acne Control’. The newly launched products will exclusively cater to the health demands of women so that they can manage their periods in a better way. With products like pore cleansing face washes, activated charcoal facemasks, etc. Nua is providing a holistic range of period management and women hygiene care products.
In February 2022, Piramal, an India-based multinational conglomerate operating in various sectors of healthcare, financial services, etc., announced the expansion of its Lacto Calamine product range. Lacto Calamine, a well-known Indian brand launched by Piramal Group, specializes in beauty and personal care products such as charcoal facewashes, peel-off masks, sunscreens, etc. This product range and brand expansion is surely expected to help Piramal to consolidate its position in the market.
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Research Dive is a market research firm based in Pune, India. Maintaining the integrity and authenticity of the services, the firm provides services that are solely based on its exclusive data model, compelled by the 360-degree research methodology, which guarantees comprehensive and accurate analysis. With unprecedented access to several paid data resources, a team of expert researchers, and a strict work ethic, the firm offers insights that are extremely precise and reliable. Scrutinizing relevant news releases, government publications, and decades of trade data, and technical white papers, Research dive delivers the required services to its clients well within the required timeframe. Its expertise is focused on examining niche markets, targeting their major driving factors, and spotting threatening hindrances. Complementarily, it also has a seamless collaboration with the major Market aficionado that further offers its research an edge.
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