GEEKAY has been a pioneer in all respects – from making their own machinery to being the first company to get the latest technology in India from MAG in 1997.
GEEKAY started in Okhla industrial area and consolidated manufacturing in Greater Noida in 1990. It went on to pioneer import of state of the art technology in 1997 from Austria and did import substitution for many customers.
He was joined by his son Sameer Agarwal in 2006, who joined after having completed his education from DCE and XLRI, Jamshedpur.
In 2007, GEEKAY started its 2nd manufacturing plant by the name of Swastik Wire Product in Himachal Pradesh, along with Mr. RD Jain.
In 2018, GEEKAY started it’s 3rd plant in Greater Noida, dedicated to aluminium enameled wires as there was a clear gap in the market for a quality manufacturer.
Covid delayed the project by 1 year, and now in 2021, GEEKAY has started its plant in Sri City, Andhra Pradesh with the intent of becoming a preferred supplier to electrical industries in South India which lacks an organised good quality manufacturer who can grow, service and expand inline with the customer needs.

The new plant for GEEKAY has started operations in Sri City and is a state of the art plant with world class infrastructure and technology. The plant is just 20 km from Chennai and overnight road transportation distance from Coimbatore, Bengaluru and Hyderabad. The infrastructure is suitable for supporting upto 3000 MT per month of capacity for enameled copper wires, although we will start with a capacity of 400 MT and keep adding machines as per market conditions.
The products that are planned for this plant includes round wires of copper and strips for EV and HEV in automotive industry. We will also be making wires for general motor industry, home appliances like washing machine, mixer-grinder, air conditioning, refrigerator industry, etc and pump and fan industry.
This plant of GEEKAY group will be the focus of investment and expansion as we would like this plant to reach its worthwhile capacity of 3000 MT as soon as possible. In addition, due to proximity to sea port, we also see this plant as a means to expand our exports.

We are dealing in a high value commodity – copper and controlling inventories of this item is very critical. In addition in today’s dynamic environment proximity to the customer is necessary to maintain a healthy supply chain, as shortest possible reactions to dynamic business requirement – be it change in schedules or requirements of a new product by the customer.


The per capita consumption of copper in India is 1/10th of developed countries due to low per capita income and weak power infrastructure. This copper consumption is in the form of appliances, automotive and utilities that we use in our daily lives.
With growing focus of government of India on more inclusive development, we can already see things changing for betterment. In our journey of becoming a developed country, there will be a 10 fold increase in the copper consumption and hence sky is the limit for any manufacturer. Also as time goes on, quality requirements of the product also keep rising, as customer expectations in terms of life of the product also keep getting higher.
Enameled copper wire, being the heart of any electrical product is the most critical component in ensuring life and good performance of the product during its life cycle.

All products of GEEKAY are UL approved and meet the highest global standards. We have been felicitated by many of our customers for our technical expertise and cost improvement initiatives.
We at GEEKAY believe that although cost is very important, quality is the only way to reduce costs. We don’t compromise with respect to material quality and have been able to build credibility based on reliability and trust. Enameled wire manufacturers, at times, try to show short terms gains to the customer by using recycled copper as input. But the customers must realise that this not only reduces life and reliability of their product, but can also end up producing a non-ROHS compliant product which can lead to long term problems and loss of credibility internationally.

India is yet to see the economies of scale that are there in China and in order to do that the market size has to grow. The per capita income of China is more that 10000 USD while in India it is nearly 2000 USD, and India has to get there sooner than later. This increase in per capita income will turn india’s huge population into one of the biggest consumer markets and the world will want a share of this market. This in turn will open new opportunities for everyone including the enameled wire industry.
In addition with the advent of EV and HEV, the consumption of wire per vehicle will become almost 10 times as the engine will be replaced by a motor. GEEKAY wants to be a leader in this growth story and has the resources with respect to team, knowledge and infrastructure to capitalise on these opportunities.