There are quite a few companies in Europe that offer page 1 SEO services. The top companies offer comprehensive onsite and offsite SEO services for optimising the websites of their clients. Post the Google Panda and Penguin updates, the webmasters and the search engine optimisers are putting more emphasis on creating great content, deriving backlinks from high PR websites and optimising through social media campaigns. Apart from the traditional social media channels, newer sites are coming up almost every day. However, creating great SEO copy is still a priority of the on-page and off-page SEO optimisers. Some of the sure shot strategies that are implemented for placing websites among the page 1 listings are discussed below.
Quality links
The idea of creating hundreds and thousands of backlinks through link farming or equivalent grey hat and black hat strategies are now abandoned by companies who offer page 1 SEO services. There are however still agencies that still practice this unethical way of backlink generation which is strictly prohibited by Google and the other major search engines. One such example of an unethical way of backlink generation is link-wheeling. Although this strategy may work in the short term it is possible to be penalised in the medium to long term which would be very hard to recover from.
Keyword research
Keyword researching is an integral part of on-page SEO. Using standard SEO keyword tools is among the page 1 SEO services offered by the top companies. The top SEO agencies first consult the requirements of their clients. For example, they discuss with the clients about the prospect of the long tailed or generic keywords that they may wish to target. They also discuss the targeted customer demographics with the clients before going about the issues that are preventing the website to rank on top. Once the keywords are finalised, they start their on-page activities such as creating the anchor texts, writing web copy etc. After that, the SEO professionals start their off-page activities such as article and blog marketing, pay-per-click and pay-per-action campaigns and other affiliate marketing campaigns with an aim to leverage the websites allowing them to be placed among the page 1 listings.
Content distribution
The page 1 SEO services providers also offer viral marketing of the SEO write-ups such as articles, blogs etc. through social networking and social bookmarking channels. They have expert writers as well who produce unique, 100% original, plagiarism-free and share-worthy content which is very important for viral marketing of the websites. Once the SEO copy is distributed through several social media channels you will receive likes, shares, retweets and repins etc. This is because search engine crawlers can easily determine a site’s quality by scanning the linked articles and blogs. The search engines also determine a site’s popularity by the visits and the average time a user spends on a page he/she visits. Great content is key to getting the most out of this part of the search engines algorithm.
The experts who guarantee page 1 listings for client websites do not possess the Midas touch or some other miraculous power. All they do is implement organic SEO strategies as described above for sustainable SEO results.
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