Tony Medrano, a Stanford University business administration postgraduate has walked the online sales and marketing way for over ten years. He has successfully chaired prestigious roles in different megacorps. As a local search expert, Tony has come up with some innovative solutions for optimizing small business websites. Why small companies? This is because after Google Panda 3.4 update, the definition and implication of internet marketing is surely going to change. The previous update released on February 27th, 2011 (Google Panda 3.3) was a much talked-about one and it had a subset of guidelines intended for the search marketers which has been codenamed as ‘Google Venice Update’. Quite interestingly, this Venice Update is intended for facilitating local businesses as because same search queries would return different results in different corners of the world. What does it mean to Tony Medrano Stanford MBA and JD? Let’s find out the secret recipe.

Get social
Tony Medrano’s way of local search engine optimization is simple. As happens in a neighborhood, Tony explains, you need to mingle with people in the virtual world as well. As elucidated by the local search expert, in a world of hundreds of businesses selling similar kind of products or services, why not take the virtual route to increase the visibility of your business? “I mean, this is easy”, he further added, “if you can just open your company page on Facebook, Google Plus and StumbleUpon and find some acquaintances over there, your promotional campaign starts literally from your doorstep”. Keyword is important, so don’t forget to align them in a natural way into the company intro content on your social pages, says Tony Medrano Stanford MBA and JD.

Hail the king
Content is still the king of SEO and internet marketing. Tony Medrano, the local search expert from Southern California firmly believes that great content can push businesses to dream heights. He forthrightly suggests writing quality web content for local business websites. What is the mantra of writing content for local websites? Tony says that imbibing the local search terms is as important as religiously following the spelling and grammar rules respective to that area only. It reads that if you are writing content for a New York based local business website, you need to strictly follow the American English guidelines. In other words, you should speak and write the language of your targeted customers. Thus content becomes engaging, as opines Tony Medrano Stanford MBA and JD.

Let them find the route
Placing a website and business address on Google Maps is the most effective way of local search marketing, thinks the local search expert. He says whenever you are found on Google Maps, both the visibility and credibility of your business increases. This is because targeted section of buyers can easily relate to the website. They are likely to take the initiative of finding the route to your office and can find and step in your office easily. Even if they don’t feel physically visiting your shop, they will surely find your number from the website or order something online as because they will immediately start thinking that you are someone whom they can contact easily, reckons Tony Medrano Stanford MBA and JD.
Are you on a lookout for a reputable local search expert http://seedenterprise.com in California? Find some interesting case studies in Tony Medrano website. Tony Medrano Stanford MBA and JD http://seedenterprise.com/press-case-studies/ and his expert internet marketing team provides exclusive local search marketing solutions for businesses in the US and abroad.