Indonesia's ride-hailing industry is showing strong growth momentum, projected to grow from USD 3.13 billion in 2025 to USD 4.78 billion by 2030. The widespread adoption of smartphones, expansion of online booking platforms, and integration of multiple services into single apps are transforming the transportation landscape across the country.

Key Trends
Super Apps Reshaping Daily Mobility Local startup Gojek and Malaysia-born Grab have evolved from ride-hailing services to full-scale digital ecosystems. Their apps now provide transportation, food delivery, digital payments, and logistics services, making them daily essentials for users across Indonesian cities.
Online Booking Dominates With over 80% smartphone ownership in Indonesia by 2022, ride-hailing has become more app-centric. Tourists and locals alike now prefer the convenience of digital booking, especially during peak seasons.
Tourism Fuels Demand Government-backed tourism initiatives and domestic travel surges 734.86 million domestic trips in 2022—have boosted demand for flexible transport. Ride-hailing services meet this need by providing accessible options across urban and tourist-heavy areas.
Entry of New Players and EV Adoption, Vietnamese firm Xanh SM is preparing to enter the market, reflecting investor confidence. Simultaneously, interest in electric vehicle fleets is rising, aligning with efforts to lower emissions and operating costs.
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Market Segmentation
By Vehicle Type
• Motorcycles: Most preferred for short-distance and quick travel.
• Cars: Used for longer distances, family travel, and airport pickups.
By Booking Method
• Online/App-based: Majority usage.
• Offline: Limited to areas with low connectivity.
By End-Use
• Personal Commute
• Tourism
• Delivery Services
• Business Travel
Key Players
Gojek Indonesia’s own Gojek has expanded into a super app offering multiple services. It raised USD 150 million in 2023 to boost its ride-hailing and digital services. Its recent collaboration with commuter rail services aims to improve last-mile connectivity.
Grab Grab maintains strong competition with city-focused operations and local partnerships. It continues to grow through its integrated services including GrabFood and GrabPay.
Others New entrants like Xanh SM signal the increasing competitiveness of the Indonesian market.
Conclusion: The Indonesia ride-hailing market is set for steady growth with a projected CAGR of 8.8% through 2030. Smartphone penetration, digital platforms, and the rise of super apps are driving this shift. Increasing tourism and interest in EV-based transport further support a positive outlook. Businesses that adapt to these trends and invest in localized, tech-enabled experiences are likely to see long-term success.
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