The report encompasses the major developments within the Global Crowdsourced Testing Market amidst the novel COVID-19 pandemic. The report offers a thorough understanding of the different aspects of the market that are likely to be feel the impact of the pandemic.

Overview

The global crowdsourced testing market is expected to reach USD 2.85 billion by 2025, registering a CAGR of 8.2% during the forecast period 2019–2025. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the market to offer a better glimpse of the coming years.

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The increasing need to manage quality assurance of software for better customer experience and growing demand for cost-effective software development process are key factors driving the growth of the crowdsourced testing market. In recent years, the testing procedure has undergone several changes. Till now, software/app or website testing was largely done internally. However, such practice was not that comprehensive and cost-effective for the enterprise, which led to complexities. Also, the internal testing process was time-consuming leading to irregularities in time to market.

Crowdsourced testing primarily offers scalability to enterprises as well as testers. It gives testers or enterprises the flexibility to scale testing procedure efficiently. Enterprises or independent testers can have on-demand access to crowd testers for their projects. Crowdsourced testing also offers speed; this is the key reason why enterprises opt for it. With the help of crowdsourced testing, enterprises get the opportunity and flexibility to run multiple tests at the same time which reduces overall time to market. Crowdsourced testing is affordable cost-effective since enterprises do not have to invest in permanent quality assurance (QA) resource (both employees and devices). Also, since crowdsourced testing has wider geographic coverage, enterprises get real-time localized testing of their apps.

Crowdsourced testing market comprises several players who offer various type of testing solution. For instance, uTest is a community of approximately 20,000 testers who offers various testing solutions. The company charges on per bug basis. The clients specify their testing requirements and the testing process is initiated accordingly. Global App Testing is yet another firm that offers crowdsourced testing solutions namely test management, test execution, and test result and analysis. The company follows a different pricing model. Its pricing structure is divided into base, localized, and enterprises. Clients can select a suitable pricing model based on their testing and customization requirement. A number of big start-ups use crowdsourcing testing solutions to test their apps, websites, software, and video games. To name a few, companies like Uber, PayPal, Dropbox, and Spotify use crowdsourced testing solutions.

Regional Analysis

The regional analysis for the global crowdsourced testing has been conducted for North America, Europe, Asia-Pacific (APAC), and the Middle East & Africa, and South America.

The market in North America accounted for the largest market share in 2018, and it is expected to register strong growth during the forecast period. The key driving factors for the growth of the crowdsourced testing market in the region include the growing demand for crowdsourcing testing solutions among enterprises operating in the US, Canada, and Mexico.

The market in Asia-Pacific is expected to grow at the highest CAGR during the forecast period. For the purpose of analysis, Asia-Pacific has been categorized into China, Japan, India, and the rest of Asia-Pacific. This growth can be attributed to the growing number of tech companies in the region and their need for efficient quality assurance of software, apps, or website.

Segmental Analysis

The global crowdsourced testing market has been segmented on the basis of type, platform, organization size, vertical, and region.

Based on type, the crowdsourced testing market has been segmented into functional testing, security testing, usability testing, localization testing, and others. Functional testing and usability testing accounted for the larger share in 2018. Functional testing is a quality assurance process which is initiated to verify the functionality of the software. A large number of enterprises use crowdsourced functionality testing for their apps and websites. For instance, in 2019, Saatva, an e-commerce firm opted for crowdsourcing functionality and usability testing offered by test IO. Similarly, Bluprint, a video on-demand service provider turned towards crowdsourcing usability testing solution offered by Applause App Quality, Inc. The snippets of the case study show that usability and functionality crowdsourcing testing solution is quite popular among various industry verticals specifically retail and e-commerce.

By platform, the crowdsourced testing market has been segmented into web-based, mobile-based, and others. Web-based or website-based platform accounted for the largest market share in 2018; it is expected to register substantial growth in the forecast period. Nearly, all enterprises require a website that is easy to use and navigate; they often look for usability and functionality testing services, in order to have a best in class website. The mobile-based platform segment is projected to register the highest CAGR during the forecast period.

Based on organization size, the crowdsourced testing market has been divided into small & medium-sized enterprises and large enterprises. The large enterprises segment accounted for the larger market share in 2018; it is expected to register substantial growth during the forecast period. The SMEs segment is projected to register the higher CAGR during the forecast period. With the growing number of tech startups, their need for testing solutions is growing significantly which in turn is leading towards the growth of crowdsourcing testing market.

Based on vertical, the crowdsourced testing market has been segmented into BFSI, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, and others. Retail and consumer goods segment is expected to register the highest CAGR during the forecast period

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