Retail Analytics Market (SARS-CoV-2, Covid-19 Analysis) By Business Function, Deployment , Solutions and Services - Global Forecast 2023

Posted September 16, 2020 by Gauri44

To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the retail analytics market.

A new market study, titled “Retail Analytics Market Research Report Size, Status and Forecast 2017-2023” has been featured on Market Research Future.

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Market Scenario:
Retail analytics relies on data and transforms that data into information that can be used for making market decisions. It is a flexible and cost effective solution to optimize market decisions. It is a part of big data analytics. Retailers receive huge amount of data related to customer needs and preferences which needs to be analyzed. Retail analytics helps in understanding customer analytics and businesses better.

As there is major growth in availability of data, there is requirement of analytical solutions to make efficient use of that data. The increasing availability of data is one of the major factors driving the market share globally. Another major factor driving the growth of the market is the retail analytics provides personalization as per the individual’s needs. This helps in optimization of business procedures.

The retail analytics market has been segmented on the basis of business function, deployment model, solutions and services. Based on business function, the supply chain analytics is expected to contribute the largest market share whereas, merchandising and in-store analytics is expected to gain maximum popularity during the forecast period.

The global retail analytics market is expected to grow at approx. USD 7 Billion by 2023, at 17% of CAGR between 2017 and 2023.

Study Objectives of Retail Analytics Market:

To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the retail analytics market.
To provide insights about factors affecting the market growth.
To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).
To provide country level analysis of the market with respect to the current market size and future perspective.
To provide country level analysis of the market for segmentation on the basis of
To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for retail analytics
To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the retail analytics
Key Players:

The prominent players in retail analytics market are – IBM Corporation (U.S.), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), Adobe Systems Incorporated (U.S.), SAS Institute Inc. (U.S.), HCL Technologies Ltd. (India), Cisco Systems Inc. (U.S.), MicroStrategy, Inc. (U.S.) and Tableau Software, Inc. (U.S.) among others.


Retail analytics market can be segmented on the basis of following:

By Business Function

Consumer Analytics
Marketing Analytics
Supply Chain Analytics
Merchandising and In-Store Analytics
By Deployment

By Solutions

Analytical Tools
Reporting and Visualization Tools
Mobile Applications
Data Management Software
By Services

System Integration
Support and Maintenance
Regional Analysis:

The regional analysis of retail analytics market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. The major growth in retail analytics market in North America attributes to the technical advancements and increasing use of mobiles and tablets in that region.

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