Retail Analytics Market: New Trends and Changing Parameters to Earn More Sales

Posted July 16, 2020 by Gauri44

Retail analytics relies on data and transforms that data into information that can be used for making market decisions.

There is no rebuffing that the landscape of retail is enduring a revolution that is unmatched in the recent phase of the business world. The pace of revolution continues to accelerate the market of retail that is driven by progressively savvier and rising demand from consumers as well as shortening products, making it mainly challenging for retailers to keep up with every prospect.

All the while, traditional avenues for growth of businesses, as well as newer forms of growth, such as online retail and expansion into international markets, are becoming more competitive than ever.


The good news about the retail world is that it looks like a lot of players in the retail industry have already renowned the importance of data, through which retail is progressing. A survey on the retail analytics market report predicts that the global retail analytics market is likely to expand at approximately USD 7 Billion by 2023 while gaining 17% of CAGR during its estimated growth course, which is between the years of 2017 and 2023. The following retail analytics market share information has been gathered by Market Research Future reports.

An Overview—Retail Analytics and Big Data Basics

A positive retailer in the latest has no ability to do without up-to-date large data volumes. The information is accurate. In fact, broader information is required, which is indicated as “Big Data.”

What is Big Data?

The term “big data” states to an extreme volume of data, which is also high in velocity since the more significant part of it is generated in real-time. Big data can also be collected and analyzed easily, but it is beyond the reach of traditional databases to use, which resulted in new trends and parameters to monitor it.

Why Use Retail Analytics?

In the process of gathering and analyzing information in an old-fashioned way is virtually impossible and totally ineffective in today’s time. The same process indicated work organization and methods of communication.

In the meantime, retail analytics solutions and strategies primarily offer intriguing possibilities for strategic planning, routine operations, and interaction with customers, bringing them to the next level in the business deals.

A business being data-centric is easier to be done. That’s why this article compiled some tips to help the upcoming retailers with collecting information on data in the retail business. In fact, while retail analytics and big data are changing the retailer’s world, let’s check out the list of retail analytics market trends evolving in the industry.

Start with Apt Tools

In the initial stage, there must be the entrance of some difficulties particular data-centric efforts because of a lack of using the right tools for collecting and harnessing information. Or perhaps on has the tools, but not much information is there over how to use them to their full potential. Here is detailed information regarding the usage of the right tools.


Usage of point of sale system is only a salient way to ring up business sales; then this is definitely a missed out point. At present, the most modern POS solutions these days come with reporting features that can shed light on essential metrics such as basket sizes, profit margins, sales trends, customer counts, and more.

By installing this, one can predict the next happening thing and thus plan the stuff and product ordering in advance. This saves a lot of time and money as well. A retailer can only order what is needed and know what will sell. Finally, POS records can assist firmly in streamlining staffing and operations.

Email Marketing Software

If a retailer wants to keep in touch with customers through email, it should sure to track clicks, open rates, and times of engagement. The email marketing software should also provide this information, therefore always dig into that data whenever the retailer sends out messages to the list.

On the other hand, open rate data can give better give an idea of which subject lines are working well, thus allowing a retailer to optimize them going forward. Meanwhile, paying attention towards when people are reading the messages could eventually help in timing the campaigns more effectively.

Merchants are the Backbone

Merchants lead as a cross-functional team, as the role evolves to be more strategic to free up capacity for new avenues of growth. The primary responsibilities within merchandising, such as planning, assortment, and negotiation, remain to be core to the role. Alongside this, the fundamental decisions made as part of the retail analytics market trends evolution, such as deciding the price of a product, also remains as an essential thing. However, the automation of insights is probable to have an eloquent impact on the way a merchant works in the present time over how decisions are made and what new capabilities are to be required.

In Conclusion

This is how the retail analytics market share is rising from year to year as global market leaders have already mainly invested in their business for retail analytics. Eventually, retail analytics software is becoming more sophisticated and easy-to-use. In the latest trend, voice-controlled digital assistants are mastering in natural language skills to simplify the interaction with the customers, which is further blending with visual analytics to improve the quality of shopping.

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