The ever-dynamic logistics industry is based on strategic decision-making and its role as both an enabler and influencer is evident across the industries from retail and ecommerce to biotechnology and pharmaceuticals. Balancing value creation with geographic scale in terms of movement of goods or transportation across logistics (airways, railways, trucks and buses, postal and CEP (courier, express and parcel), freight forwarding and shipping) is required to exceed market expectations.
In such a scenario, achieving maximum customer satisfaction can be arduous but not impossible. One can accomplish this balance as well as minimize wastage by incorporating four main aspects of the supply chain of logistics management in the B2B transactions, namely:
• Reducing costs
• Update inventory data
• Focus on regular real-time delivery
• Product-specific procurement, warehousing and transportation
Offering all-inclusive services fuel the need for embedding technology-enabled services in day to day functions especially for the benefit of the customers. Today, the customer can simply log on to the website and track his orders online. There are other modes too like, soft copies of Proof of Delivery (POD), email updates, toll free numbers and 24x7x365 services.
Taking the next step forward in this direction, GATI has been applying phased analytics to permeate in all the levels of logistics management, from transportation to distribution. Since its inception in 1989, the logistics giant has acquired the status of being the largest multi-modal connectivity comprising the trio of air, sea and rail across more than 500 pick-up points in India and extensive coverage of over 200 countries.
Therefore, in a nutshell, it is pertinent for logistics companies to balance technological endeavours with committed workforce and excellence in daily operations.