Enamel is a materials system that dries in air into a hard, glossy coating. These can be solvent borne or water borne depending upon the formulation requirements. Water based enamels utilize water as the solvent medium. Enamel is typically used as a coating for external environments due to their enhanced wear resistance, glazing, corrosion protection and thermal protection with little change in dimensions. Water based enamel provide a range of benefits which include toughness, low friction, corrosion resistance, abrasion resistance, electrical resistivity and insulation, thermal protection and increased lifespan of the substrate. Water based enamel can be customized according to the end-user application according to the performance environment of the substrate to be coated. Water based enamel offer certain advantages over oil or solvent based enamel. These advantages include quicker drying time, low volatile organic compounds (VOC) emissions and ease of use and application. Water based enamels can be prepared using a variety of chemistries including acrylic, polyurethane and styrene butadiene among others

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Water based enamel market is primarily driven by its rising demand from various end-user industries. Some of the key consumer industries include construction, furniture, automotive and ancillaries among others. Construction industry utilizes water based enamel for outdoor applications such as doors, windows, railings as well as indoor applications floor board, that require good weather resistance, hard surface and glossy, opaque finish. Water based enamel are adopted as they are easy to use and dry quickly. Water based enamels are extensively used in the furniture industry for cabinets and other applications due to their low volatile organic compounds (VOC) emission and quick drying, glossy finish that can be easily cleaned with water. Further, stringent regulations against chemicals that emit volatile organic compounds (VOC) have resulted into a shift from oil based to water based enamels by market players and consumers alike. However, water based enamels cannot offer the superior gloss and surface hardness provided by oil based enamels. The quality of water based enamel coats depends upon the surrounding environment during applications. It is difficult to get good quality water based enamel coats in highly humid or dry conditions. Additionally, the number of coats required is also high for water based enamels when compared to oil based enamel coats. These factors are expected to result in slower adoption of water based enamels over the next few years. New products development with improved performance at extreme conditions with less number of coats is likely to bring prospective opportunities for further market growth.

In terms of geography, Asia Pacific is the largest consumer of water based enamel riding on high growth of end use industries such as construction and furniture. Asia Pacific is estimated to be the fastest growing market in the near future. Major industrial economies including China, India, Indonesia, Malaysia and South Korea are growing rapidly at rates higher than the world GDP. Two of the most populated countries, China and India are situated in Asia. Both these countries are growing rapidly and witnessing rising disposable income and purchase power parity of the general population. This in turn is expected to drive demand for consumer sales of water based enamels. Asia Pacific is followed by North America due to high demand from the recovering construction industry and support form regulatory authorities for chemicals with low volatile organic compounds (VOC) emissions.

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Some of the key market players include AkzoNobel NV, Asian Paints, Nippon Paint, PPG Industries Inc., The Dow Chemical Company and BASF SE among others.

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include

North America
Asia Pacific
Europe
Rest of the World

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