Since the launch of OneBlade portfolio, Philips has focused on challenging consumers to break the shaving routine and try new styles. To engage an attractive target group that is familiar with challenges OneBlade turns to gaming, one of the most important passion points of modern consumers.

On May 5th, the OneBlade. OneWinner campaign launched in the Czech Republic and Slovakia. A challenge between two gaming influencers known in the region - Xnapy and MenT - was launched on onebladeonewinner.cz and onebladeonewinner.sk. On May 14, they will compete in three duels - two of them will be carried out personally in two chosen by gamers' games and the third one will be decided by their fans through voting. The winner of two out of three challenges will shave with a Philips OneBlade and present the process of creating their dream hairstyle on their livestream.

The second phase of the campaign will feature the creator Porty. Viewers will vote for the beard style they would like to see the influencer wear. During both activations there will be competitions with a chance of winning six prizes of €500. Everyone who will take part in the action by voting for their favorite influencer and the best beard styling will receive a 20% discount code for OneBlade portfolio products.

This campaign is another step of Philips brand in gaming. Previously, several campaigns with gaming influencers have already been implemented in Poland. The first was the Great Shaving of Streamers, in which influencer Pago shaved according to the wishes of his fans in an eccentric style chosen by them from the world of video games. And in late 2020, the OneBlade. OneWinner campaign featured a League of Legends tournament with Karolek and Overpow, as well as activations for football simulators fans with PLKD. Gameset agency is responsible for the strategy of Philips activities in gaming.

Philips OneBlade is a revolutionary hybrid shaver that enables trimming, shaving and precise edge shaping at any hair length. Forget about complicated trimming steps and tools. The OneBlade can handle it all.