Many of us forget the fact that YouTube is the second largest search engine after Google. Since YouTube is a video website we don’t consider it as a traditional search engine but the fact is that 1.2 billion videos are viewed on YouTube every day and this is not a small number at all. When you look for an SEO company Cornwall you should ask them if they use YouTube for SEO. If the SEO company uses YouTube then your SEO strategy will become just better.

Your SEO company Cornwall can use YouTube for great brand building for your products and services. For example, if you deal in PVC pipes then they can have a video created around PVC pipes and upload it to YouTube. Anyone interested in these pipes will search for PVC pipes in YouTube and your website’s video will be listed among the search results. With your company logo put in the video by your SEO company it will become very easy for someone to associate with your brand. Of course, the quality of the video should be great but an experienced SEO provider should be able to take care of that.

Every YouTube video has a page dedicated to it. While you cannot do anything about the architecture of the page your SEO company Cornwall can work on the content of the page and make it more SEO friendly. Remember that YouTube converts all videos to flash and uploads them. This means that search engines cannot find the content description because it cannot read a flash file. This is why it is important to build the page of the video well so that search engines can find the right info.

There are some basic strategies that your SEO company Cornwall will use for SEO through YouTube. One of the most important elements of any YouTube video is the CC or “Closed Captions” button that is found at the bottom of the video. These captions not only help more people go through your video but also help search engine crawlers check the content for indexing purposes. With the speech recognition technology now available from YouTube, adding captions to videos has become very easy.

One cannot write the whole transcript of the video in the YouTube page but one can include the entire transcript in the description part of the video and this is precisely what your SEO company will do. Search engine crawlers visit this part and can use the keyword rich transcript for indexing purposes. The name of your video file should also be keyword rich and relevant and this will be viewed favourably by YouTube.

And of course, the quality of the video (high definition works better) and the placement of the video in more established channels also helps.

YouTube is a fantastic SEO tool and will definitely be used by your SEO company Cornwall. No SEO company can ignore this channel and your SEO partner will also not. The page rank of your website will take a jump, something you always wanted.
Any professional SEO company Cornwall http://www.page1europe.co.uk will always use YouTube for SEO. Ask your SEO company http://www.page1europe.co.uk what strategy they have for using YouTube and they should be able to explain in detail.