Frying Shortenings Market Outlook

Frying shortening is fat used in cooking, it is a vegetable-based product less inflammable, and it is widely used in frying of baked products as a pan coating to prevent baked products from sticking. Frying shortening was initially made from animal fat (lard). Shortenings are used in food Industry to give good and crunchy texture due to its solidifying nature at average room temperature (25-30°C). Due to its texture enhancing quality currently, frying shortening is used in baked products such as in cakes, pastries, biscuits and oatmeal cookies on a large scale to meet the consumer stratification and serve a better quality product.

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Increasing Consumer Spending on Health Beneficial Products

Frying shortening was earlier composed of Tran’s fats which are responsible for various heart diseases. Nowadays, manufacturers are avoiding Tran’s fats usage in making frying shortening. Which is increasing their usage in many food products such as in baked as well as in fried products, as consumers are more prone to health consciousness and are demanding westernized food culture with low fat and cholesterol free products, which eventually increases the demand for frying shortening. Due to increased cardiovascular risk consumers are more aware of the amount and quality of the fats consumed in their day to day life, this awareness among the consumers has increased the demand of cholesterol free and Tran’s fat-free products. The frying shortening is also used in the manufacturing process of many dietary supplement product such as, oatmeal biscuits, which has a higher demand from diet-conscious consumers. Frying shortening is also used to block the interaction between the gluten molecules, to avoid the sticky texture of the food that, enhances its usage and popularity among the consumers and in many food processing industries, which eventually increases its market demand over the forecast period. On the other side, macroeconomic factors such as an increase in the disposable income of the middle class consumers has driven the market of cakes, pastries, and other baked products leading to an increase in the demand for frying shortenings demand over the forecasted time.

Frying Shortenings Market Segmentation

On the basis of nature, the frying shortenings market has been segmented as –

Organic frying shortening
Conventional frying shortening
On the basis of form, the frying shortenings market has been segmented as –

Powdered frying shortening
Block frying shortening
On the basis of source, the frying shortenings market has been segmented as –

Palm
Soybean
Sunflower seeds
Maize
Castor
Groundnut
Coconut
Others
On the basis of end users, of frying shortenings market has been segmented as –

Confectionary Industry
Bakery Products
Dairy Products
Processed Food
Dietary supplements
Others
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Frying shortenings Market: Key Players

Some of the manufacturers operation in frying shortenings are Natu’oil Services Inc., Cargill, Incorporated., Wilmar International Ltd., Archer-Daniels-Midland Company, Ventura Foods, LLC, Hangzhou Dingyi International Foodstuff Co., Ltd., Carotino Sdn Bhd, The J. M. Smucker Company, Bunge Limited., Roberts Manufacturing Co., AAK AB (publ.), and others.