If your business wants to compete in the online market, there's no doubt that you need to have a website that looks professional and trustworthy. There are just too many websites online and if visitors can't find your website or cannot understand what you are offering or why your offer is worth considering, you will lose sales.

Why you should hire a professional website designer? Without a professional appeal, your website is likely to lose potential clients. Before every customer decides on a purchase, they are browsing for clues and researching for the right brand to trust. You don't want their business to be taken by your competitors, do you?

Aside from the obvious of having your products and displaying their benefits, there are a few other things you need to do for your website to win more sales and why hiring a professional is worth the money.

Details in design
When a professional is helping with the creation and design of your website, you can rest more assured that the result will be worthy of your customer's attention. The designer will create the website according to the goals of your business. Do you want more people to buy your products? Or more people to get to know your service online? Are you looking to just show information? By knowing the answers to these questions, the designer will be able to create a website that suits your needs.

The Customer's Journey
How a website looks and the way users are expected to navigate on it is very important. Every part of the design, the colour and the content are what makes or breaks a customer's journey from curiosity to sales. A professional website designer will know how to render a suitable colour and design scheme to match your brand and your products.

The Internet's Languages
The online world is always changing and new codes and languages are being added or rid of. A professional web designer knows this and will make sure that your website is utilizing the best and the latest optimization trends and SEO compliance requirements. This is crucial if you want your website to have any success with recruiting visitors from free searches on search engines.

SEO Optimization
SEO or Search Engine Optimization is what professional web designers do to help your website to rank higher on search engines and appear more often under different keywords. Now not all web designers are the same and some may not be able to help with SEO. But if you consider having a good ranking on Google to be of any importance, then you should find a professional web designer that knows a thing or two about SEO optimization. If Google cannot see your content or if your website is not providing content for Google to deliver to its users, you will only limit the potential for your website to create business for you.

Google Search Console
Formally known as Google Webmaster, this is how Google gets to know your website and without optimizing your Google Search Console, you might as well consider your website to be incomplete. By keeping Google Search Console updated with your website's sitemap, it tells Google that your website is being kept fresh and updated, which Google likes. It will increase the speed of your website to be ranked and help with making sure that all your web pages are being considered for more exposure to Google users.

Conclusion
I hope this has helped you to understand the importance of having your website properly designed. By no means, I am saying you shouldn't try using Wix, Squarespace or the countless number of options online, but to create a poorly constructed website can be damaging to your business and it is not worth the risk of losing potential sales and customers. Working with Freshaweb to build an affordable web design can help your brand’s success in the SEO game. Freshaweb has helped businesses to build a more prominent online presence and repeat customer clientele across the country. As an expert in this field, combining with our passion to help businesses to grow, has helped to establish Freshaweb as one of the best affordable web design company across town.

We invite you to learn more about the difference that a better designed, SEO-friendly website can make for your business. Please contact us at [email protected] to request a consultation. In addition to web designing, we can assist your business with SEO management, reputation development, and social media marketing.

FOR MORE INFORMATION, PLEASE VISIT: freshaweb.com