Digital signage is quite versatile, and many quick serve restaurants have become using this product by installing digital menu boards. The retail food industry is reliant on suggestive selling and up-selling. Digital menu boards give you a vehicle to effectively and suggestively sell higher margin items so as to increase profits and therefore produce a better return on investments. Besides, the clear benefit that digital has in contrast with the out-dated static versions, the following are other benefits:

Understanding the Up-selling Benefits

You do not need to keep asking your customers if they "would really like fries making use of their meal" - a digital menu boards effectively do that job instead by creatively catching the customer's eye and enticing those to purchase. Due to high screen resolution, viewers will also get a refined glance at the meals, as opposed to checking out static images. In 2010 when Burger King first deployed digital menu boards with their Birmingham and London locations, their sales increased by 65% in under a year.

Display Menu Change and Prices Prices Quickly

Out-dated static boards are very cumbersome in terms of updating the menu regularly. However, with digital menu boards, making changes to the menu, including modifying prices or adding new items is a lot simpler and quicker. The software program could be scheduled before hand to activate special promotions accurately, and also remotely managed in order that head office has complete power over the full network of screens.

Digital Signage Reduces Perceived Waiting

Adding some engaging content like menufacts and information. Alternatively, various forms of entertainment helps to reduce a customer's perceived waiting time. This too gives customers a good reason to keep checking out the screens along with the restaurant can inform clients about new promotions and products. Generally, consumers are given something worthwhile to accomplish because they either eat or wait, which ultimately leads to a better customer experience.

Promote Brand Consistency

There is always a likelihood of an employee forgetting. Alternatively, even neglecting to make the appropriate changes to static menus. When you use digital menu boards, you are assured that all locations are consistent and correctly updated. A promotion could be launched by any means restaurant locations at the exact same efforts and monitored remotely. Once digital menu boards are installed, maintenance and updating are very simple additionally. For more information please visit http://tjgdigitalsigns.com/digital-menus