Portage Lakes water lovers will have the chance to make the lakes a safer, healthier place and win $1000s in prizes at Lake Lovers United: PLX Clean Up, to be held July 18, 2021.

Organized by The WET Initiative, a non-profit that promotes clean water and sustainability in recreational waterways, the event invites residents to take ownership of their community by competing to pick up trash and litter in the lakes.

Participants may use their own boats or rent free kayaks and paddle boats, provided by local rental companies Killin' It Kayaks, Dusty's Landing 2, and West Reservoir Rentals.

Other event sponsors include Pick's, Coldwell Banker, the Upper Deck, and Pav's Creamery, which will provide an ice cream boat as part of the clean up.

Clean up teams will launch from specific locations every 15 minutes from 11:00 AM to 1:00 PM, with the competition ending at 3:00 PM.

All participants will receive a trash claw and unsinkable bag to facilitate the clean up.

At the end of the event, all bags will be counted.

Thousands of dollars in prizes from local businesses, such as Kayaks, Paddleboards, and other cool stuff will be awarded to the winners

The Wet Initiative doesn’t just want to get the litter off the top of the lake, they want to get to the bottom of it too.

Divers are also invited to join the Dive to Thrive Competition sponsored by Lake Affect, where they will be able to take a deep dive into creating fresher water by picking up sunglasses, bottles, and other debris from the bottom of the local swim zone.

The diving winner will receive a Grand Prize of a R.O.L.A. water filtration system for their home, plus 5 years worth of water filters, sponsored by LakeAffectWater.com. Special prizes will also be awarded for the top collectors of sunglasses.

An afterparty will take place at Pick's beginning at 4:00 PM, featuring the Buck Naked Band and chances to win prizes from White Claw, including hats, koozies, sunglasses, and shirts.

To register, visit https://thewetco.com/PLX-cleanup/ TheWetCo.com, a lifestyle brand offering boat gear, accessories, shirts, and more to help create cleaner waterways.

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