The problem was reduced when Push Notifications were introduced to the market by Apple. This removed the sticky issue but the latter remained.

For the in actionable part, a software product- Feedify has proved to be surprisingly effective. Working on the “rich notifications interface” pioneered by Google on its highly popular browser Chrome, Feedify enables its clients to send custom pop-up notifications- with added tweaks!

‘The Banner push notification service’, which is a part of the many useful tools that Feedify offers, has made notifications not only a lot more attractive but highly actionable. Other than just the text which normal push notifications have, Feedify’s service on Google Chrome gives the option to add an image coupled with Call to Action (CTA) Buttons.

These action buttons help the customers not only take action on the decision already made but also eases the decision making process for those who are unsure. For example, in a hotel booking offer, one action button can give you the option to Book now, and the other to ‘Reserve now and pay later’.

Lauding Feedify, Manjunath Degala from Akshay Patra says, “The Push-notifications by Feedify have helped us to stay connected to willing donors who often get busy in daily lives. The action buttons in their Banner notifications have made it seamless for the donors to directly donate at the a click of a button or refer us to another willing donor.”

Along with the CTA powered push notifications, Feedify offers a host of other useful customer engagement tools suited for diverse purposes. It was launched in 2016 by an Indian company Atizva Technologies.

For more information web push notifications services, for all major web browsers like Chrome, Firefox and Safari. Contact: https://feedify.net/