The global sales performance management market is anticipated to grow at a considerable CAGR of 19.2% during the forecast period. The growth and performance in the organization are driven by the sales plans where AI and machine learning have become vital tools.  AI and machine learning are increasingly used to predict or forecast outcomes based on historical data analysis. The AI-enabled sales performance management helps users to go through large datasets from several sources and prioritize the workflow. 

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Further, the implementation of AI also helps to automate and augment the work by eliminating repetitive tasks, optimizing the performance of the sales force in a cost-effective and time-saving manner. All these factors combined have propelled major players to launch products and solutions driven by such emerging technologies to gain a competitive advantage over other players.  For instance, in May 2021, Beqom, a cloud-based company providing compensation management software, launched Beqom rapide, a new fast-track approach to automate the compensation processes of large and mid-sized organizations within six weeks. Apart from this, in January 2020, Varicent, a provider of sales performance management (SPM), acquired Symon AI, a technology platform. Through this acquisition, the company aims to provide more effective compensation plans, better-optimized territories and quotas, and higher-performing sales teams in a short period utilizing Varicent SPM platform.

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Market Coverage

Segment Covered- 

o             By Component

o             By Deployment Type

o             By Vertical

Regions Covered-

o             North America

o             Europe

o             Asia-Pacific

o             Rest of the World

Competitive Landscape- including SAP SE, Oracle Corporation, Xactly Corp., Anaplan, Inc., Varicent Software Inc., NICE Ltd, Beqom SA, and others.

Key questions addressed by the report

What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
Who is the leader in the market?
How are players addressing challenges to sustain growth?
Where is the investment opportunity?

Global Sales Performance Management Market Report Segment

By Component

Solutions

o             Incentive Compensation Management (ICM)

o             Territory Management

o             Sales Planning and Monitoring

o             Sales Performance Analytics and Reporting

o             Other Solutions (Sales Coaching and Gamification)

Services

o             Consulting

o             Integration and Implementation

o             Training and Education

o             Support and Maintenance

By Deployment Type

On-premises
Cloud

By Vertical

BFSI
Telecommunications
Manufacturing
IT and ITeS
Consumer Goods and Retail
Healthcare and Pharmaceuticals
Energy and Utilities
Travel and Hospitality
Others

Global Sales Performance Management Market Report Segment by Region

North America

United States
Canada

Europe

UK
Germany
Italy
Spain
France
Rest of Europe 

Asia-Pacific

China
India
Japan
South Korea
Rest of Asia-Pacific 

Rest of the World

Latin America 
Middle East & Africa




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