The global liquid soap market is anticipated to grow at a considerable CAGR of around 9.8% during the forecast period (2024-2031). The rise in demand for natural/organic liquid soap products among consumers is driving the growth of the global liquid soap market. As in current years, lifestyle is changing, customers are shifting towards natural products and consumption pattern of the customers has also changed with a lifestyle change. Natural liquid soap is comparatively rich in nutrients compared with other artificial products as they are made up of natural plant  or vegetable oil, carob, glycerin chemical-free, and others. Natural medicated liquid washes are growing due to their natural healing and anti-fungal properties and are also paraben-free. The soap manufacturers are focusing on launching various variety of natural liquid soap to gain consumer attention and understand preference, the companies introducing various variety of products. For instance, 

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In July 2020, CavinKare launched silicone-free liquid hand soap that cares for hands and removes disease-causing germs. This natural liquid hand soap has been designed to effectively remove 99.9% of infection-causing germs without leaving a slimy feel on skin post-wash.

In September 2021, Safeguard Hand Soap and Walgreens collaborated with Americas to launch “The Hope Is In Your Hand Program”, that will provide 10 million hand washes to communities and families. Both the companies have partnered to donate $300,000 worth of liquid hand soap to the Americas so underserved families can have access to the critical product.

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Market Coverage

Segment Covered- 

o             By Product

o             By Source

o             By End-User

Regions Covered-

o             North America

o             Europe

o             Asia-Pacific

o             Rest of the World

Competitive Landscape- Colgate-Palmolive Co., GOJO Industries, Inc., Ivory, LION Corp., Procter & Gamble, Reckitt Benckiser Group PLC, The Body Shop International Ltd. Unilever., and others.

Key questions addressed by the report

What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
How COVID-19 impacted the market?

o             Deviation from the pre-COVID-19 forecast

o             Most affected region and segment

Who is the leader in the market?
How players are addressing challenges to sustain growth?
Where is the investment opportunity?

Global Liquid Soap Market Report by Segment

By Product

Hand Wash
Body Wash
Face Wash
Dish Wash 

By Source

Natural/ Organic
Conventional

By Battery

Residential
Commercial
Hotels & Restaurants
Hospitals
Others

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