Growth Marketing
What is growth marketing?
Growth marketing is all about growing your business by reaching to more and targeted audience through engaging marketing campaigns to create brand awareness, build brand trust and convert potential customers into real-time buyers.
It is an approach completely guided by data. Identifying different growth marketing strategies and channels to efficiently acquire new customers and to increase brand awareness and revenue growth.

Growth marketing vs Traditional marketing:
Traditional marketing focuses on print media, billboards, radio, and TV commercials which is less preferred in the recent days as more and more people are spending most of the time browsing. It also pinches the budget which small business owners and startups find difficult to manage. While growth marketing uses the power of technology and the reach of social media platforms to produce high marketing impact under the budget.
The awareness campaigns launched through traditional marketing has a very low reach while compared to that of the digital marketing campaigns. You gain a larger digital footprint while advertising through social media.

How does growth marketing help your business?
In the recent times growth marketing has redefined the goals of marketing. It was designed to develop marketing for the limited budgets of startups. It is based in the traditional marketing with added techniques like value added posts, creative ads, SEO, data-driven email marketing, social media advertising and such. The analysis and insights gained are used for vigorous growth.

Roles of a growth marketing agency

Ezio is a leading growth marketing company in India, that simply stands for “it’s all about growth.” We know more about paid search, paid social media ads, user experience, email marketing, user experience, SEO and anything that is listed in digital marketing growth.
Our team strives to create innovative growth strategies to generate short term growth hacks and for quick customer acquisition. We identify the challenges across all the verticals of marketing, come out with a structured procedure, develop solutions, and evaluate results.
We are dynamic and develop powerful ad campaigns using SEO, SMO, AFO and other marketing tools to improve brand awareness, attract more traffic, and nurture warm leads.

What do growth marketing company like us do for you?
Ecommerce growth agencies like us promote your brand, products, and services in the digital platforms. We design, develop, and manage your websites. We improve the content of your website, track the web traffic and work on SEO.

We design and develop digital marketing campaigns, pick out new trends, assess the suitable social networks, and launch advertising campaigns in social networks. A fine focus is given on earning the KPIs like shares, comments, likes and follows.

Ezio, one of the top marketing companies in India, optimizes lead nurturing process by building informative content, blog posts, infographics and more such that attracts quality traffic. We are also a B2B growth agency who take your brand to retailers and resellers.

Growth Marketing Strategies

We increase the market share of your company using the products and services and increase it by attracting new customers. We develop your market base by targeting the market segment of your business to attract even the audience of your own vertical and this is especially done to increase the customer base.

Data-driven
Ours is a data-driven approach. We constantly change strategies to optimize the results. We run test on the strategies and choose the most result providing ones. We don’t stop at attracting new users, we retain the old customers and increase the profits.

Conversions:
The most important goal of growth marketing is real-time conversion. This can be achieved through promoting brand awareness and retention of customers. Email triggers play a crucial role in establishing brand loyalty.

Growth Marketing Process
Measuring the metrics is the mantra. The rue performance is always measured and reported to ensure that the results achieved are not improperly attributed. The metrics may according to the industry but should be always focused on sustainable growth. We are willing to adapt and experiment. We test the impacts of the results.

Flexibility in Growth Marketing
Disciplining the advertising campaigns and changing the network or connecting techniques according to the results obtained is mandatory to save the investment and digital marketing campaigns.

Analytics in growth marketing
The undercurrent of digital marketing analysis is “The customer is always right.” Anticipation of customer behavior is possible because of analytics. It allows to personalize customer engagement and predict the customer’s in responding to different offers. Social media analytics help to identify the influencers that customer respond to. Analytics also aids to provide better user experience and thereby develops customer loyalty.

Benefits of Growth marketing:
Increased visibility:
Effective ad campaigns promoted in appropriate social networks will take the brand to the targeted audience and will increase the brand visibility.

Develops customer loyalty:

When we feed the customers with accurate info about what they are searching for you can sustain a long-time relationship with the customers.

Building Brand Trust:
Digital marketing strategies carry the message of your brand very well to the specific audience who are looking out for that. When the information provided is right, a long-lasting trust is built, and it will provide an insight about the strength of your brand.

Lead Nurturing:
Lead generation is one of the important advantages of indulging in digital growth marketing. Quality content added frequently creates enhanced visibility of the brand, increases the organic traffic, and creates more opportunity for generating warm leads.

Triggers real-time purchase:
When a consumer starts to search for a product or service online, the begins his decision to buy. If your ad campaigns are powerful, they are more likely to buy.

Does only growth matters?
If you don’t grow, your competitors grow! Of course, businesses have to balance the factors like ROI, profits, cash flow, expense, and other financial dots. But investment and focus on growth really matters as only when your business grows you will be able to expand your profit margin. Businesses that do not concentrate much on growth face the problems of revenue ceilings.

Embrace the change:
If you want to grow you have to embrace the changes that are happening around, you. It’s a digital world and people are mostly online. Be available where your customers are.