Browz, the first exclusive brow bar in the United Arab Emirates, was opened by Eyebrows Dubai recently. The new brow bar as well as the reputed salon, Eyebrows Dubai are owned and operated by Michele Soudi who is known throughout the Emirate as a top semi-permanent makeup artiste.

The full-fledged eyebrow bar will provide all services regarding eyebrows and semi permanent makeup techniques to enhance the beauty of one's natural brows to all patrons in Dubai.

Semi permanent makeup is described as ideal for busy women who don't have time to apply eye makeup everyday, for those who don't have a steady hand and are therefore unable to apply makeup correctly, for those who are allergic to certain chemicals and ingredients which may be present in makeup and for those who are simply too busy or not too keen on applying makeup on a daily basis and then keep touching it up throughout the day.

They are also suitable for people who have damaged eyebrows from too much plucking and chemical use, those who have naturally scanty facial hair growth or pale and patchy brows and those who lose hair due to various medical conditions and medication.

Once done, semi permanent makeup could last even three years depending on the type of one's skin. However, it would need to be performed by a qualified and experienced technician for it to produce the best results and also to ensure that there are no adverse reactions to the treatment. The procedure encompasses the depositing of mineral-based pigmentation into the top primary layer of a person's skin using a special technique which has received the approval of health and medical personnel.

There are a large number of clients who turn up at the Eyebrows salon in Dubai to get semi permanent makeup done for their eyebrows by the highly talented Michele Soudi and her team of qualified and experienced technicians. Among them are many who request treatments to hide previous tattoos done elsewhere which are the wrong shape, size, design, etc. Some people also get tired of old tattoos after a while and may want to hide or disguise them, another reason they may opt for semi permanent makeup.

Microblading is another technique used at the Browz bar. This is something similar to embroidery which gives eyebrows the appearance of natural hair. If a person wants to reconstruct or define their eyebrows or cover gaps in their brows or fill in overplucked brows, microblading is the most suitable technique. It would also help those who want a slight arch in their eyebrows to get a 'natural' brow. This technique uses a microblading pen to draw individual hairs on the brow and could even take two hours as it's painstaking work.

The correct shape is first drawn on the brow with a pen consisting of removable ink. After the client has approved the design, it's drawn with permanent ink. Although some people may find the procedure slightly uncomfortable, for most it's a pain-free process as a numbing cream is also used prior to the treatment to minimise any discomfort for a person. A touch-up is recommended for most clients after about a month so that the results last for years. What is best about the technique is that it requires no special care or maintenance other than a touch-up once a year.