Mobile app usage in India swelled 131 percent in last 3 years. The major reason for this astonishing growth can be attributed to shopping through mobile app. A continuous contraction in the average selling price of the smartphones has allowed people to dump featured phones. In addition to that, up-surged registration on social media, mobile video sharing, online video viewing and rising interest of the people in gaming is yet another reason propelling the demand for quality earphones, power banks, selfie-sticks, stands, earphone splitters and extension cables.
The aftermarket mobile phone accessories market in India is projected to expand at a compound annual growth rate (CAGR) of 9.2% from 2015-2020, according to our research report “India Aftermarket Mobile Phone Accessories Market Outlook 2020.”
Factors like falling average selling price, availability of strong distribution network (in tier I, tier II and tier II cities), rising urban population, introduction of services like 3G and 4G network in the country for online video surfing etc.is fuelling the mobile phone accessories market in India. According to IMF, India ranked at second position in terms of GDP (registered year-on-year growth of 9.3%) in 2014, which is a clear indication or increased purchasing power in the India society.
At 22.5%, protective cases are the leading accessories sold in India and it is expected that it would maintain its rank even in 2020. After, protective case, earphones is the next biggest segment in India. However, new accessories like battery bank are expected to exhibit a steep growth in the near future.
To provide the in-depth analysis, the research report “India Aftermarket Mobile Phone Accessories Market Outlook 2020” also includes the base point (BPS) analysis, potential partners for new entrants/players, Go-to Market strategy, market attractiveness, Porter’s Five Force Model, growth drivers, restraints etc.
In addition to that, the report also explains about the online and offline retailing scenario and acceptance level in India. With a view to understand the competitive landscape, the research report includes profiles of top players but not limited to Apple, Samsung, Sony etc. The profile encloses key information of the India aftermarket mobile phone accessories market industry players that consists business overview, key financial, product offering and recent developments. Overall, the report provides detailed overview on the India aftermarket mobile phone accessories market that will equip industry consultants, equipment manufacturers, and existing players looking for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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