Every business needs to promote its brand name to get sales and invite customers. One way to promote your brand name is by using promotional products like custom lanyards. Additionally, a promotional product also serves the purpose of a business to stand apart from its competitors.

The businesses wonder as to how to use the custom-lanyards for the promotional activities. You must have received a lanyard if you have visited an event, conference or a seminar. It usually carries the brand logo, name and tagline (optional).

So, exactly what are custom-lanyards?

When you get the lanyards printed with your brand name and brand logo with an aim to promote your brand, they are called custom lanyards. Lanyards are great for giveaways as they are affordable and also useful to tcustom lanyards.he recipients. You can select your own colours and designs of the lanyards in a way that they resonate your brand essence. Hence, these type of lanyards form an excellent way to promote your company’s name.

Lanyards are everywhere! You can find them in schools, offices, colleges, conferences and seminars. The most common use of the lanyards is wearing it around the neck. If you are looking for a company that can provide you with the right kind of promotional products and personalised lanyards, you can contact Signal Events. But before you proceed, here are 4 points on how customized lanyards will be beneficial to your company:-

- Creates brand awareness – If all your employees wear the same lanyard, the brand name gets visibility. Simultaneously, the company also gets a great opportunity to raise the brand awareness as the lanyards contain your company logo, name, tagline, etc.

- Unique promotional strategy - These are multipurpose in use. They are a powerful marketing medium as it can be distributed as giveaways in trade shows, events and seminars.

- Affordable and cost-effective way to promote a product - Brands have to invest a lot of money in advertising and promotions. But, lanyards are inexpensive and do not add an additional burden on the advertisement cost. And, if lanyards are ordered in bulk, the cost reduces to a great degree.

- Acquiring new customers - The process to acquire new customers becomes easy and cheap with lanyards. When you distribute the lanyards to your potential customers, they are most likely to remember your name and they will be more inclined to connect to your brand. Further, lanyards also create a positive impact of your brand.

You can order your custom made lanyards as per the purpose of the event. To make lanyards more attractive and relevant, you could make use of specific colours and designs. This feature of custom lanyards makes them an appropriate promotional tool for sports events, business summits, conferences, tradeshows, fundraising and various other activities.

Signal Events offer a range of promotional products that are effective to promote your event. Their lanyards are one such promotional tool that can help you make your event a big hit!