Digital marketing refers to the use of digital channels and technologies to promote and advertise products, services, or brands to target audiences. It encompasses a variety of online platforms and tools, including:

1. Search Engine Optimization (SEO): Improving website visibility on search engines like Google.

2. Content Marketing: Creating and valuable content to attract and engage an audience.

3. Social Media Marketing: Using social media platforms (such as Facebook, Instagram, Twitter) to build brand awareness and engage with customers.

4. Email Marketing: Sending targeted messages or newsletters to a subscriber list to foster relationships and drive conversions.

5. Affiliate Marketing: Partnering with other businesses or influencers to promote products in exchange for a commission on sales.

6. Influencer Marketing: Collaborating with influential individuals or personalities to reach a broader or more specific audience.

The goal of digital marketing is to reach potential customers through their preferred digital channels, engage them with relevant content or offers, and ultimately drive actions that benefit the business, such as making a purchase, signing up for a newsletter, or increasing brand loyalty.