EStore Factory’s recent event on how the agencies focus on online advertising for promoting their client’s business untie several knots in the form of complexities that businesses come across while reaching out to relevant audiences while performing Amazon global selling in the UK.

During the course of the event, their director Glyn Jones talked about how this agency has scaled their team members by upgrading their skills with the trends. They shoulder the responsibility of branding and increasing the leads by converting users into customers. From banner ads to social media ads, they design the ad copies thoroughly from the concept to writing the copy. They also plan the campaign based on which the advertising vehicle is chosen.

In the words of Ruth Benedict, an executive of their PPC team, “After receiving the project, our advertising professionals figure out the exact target audience based on diverse software-based online tools and study their expectations, budget, demography, etc. At the same time, we also track the various advertising campaigns the immediate contenders are running and how they’re getting closer to the audience by alluring them.”

Next, they talk about chalking out the layout of the ad copy by incorporating all the relevant ingredients for enticing the target audience via the advertising copies whether posted on print media or in the form of video or shared via PPC campaigns online. Whichever may be the medium, the professionals strategize depending on the age, economic status, geographical situation, and so on for elevating the ad copy into the level of a sales copy after a successful outcome.

The professionals at EStore Factory are efficient to work on all mediums. Depending on the preference and requirements of the clients they do the needful. Previously, people had to depend on printed ads whether in the forms of banners or newspaper/magazine ads along with TV commercials. But now, with the growth of mobile phone use, advertisers consider using that platform to be ideal particularly, if the client wants to drag the attention of the mobile users. For example, a social media company will surely get more customers via PPC campaigns or social media campaigns instead of TV commercials or printed banner copies.

Social media & PPC campaigns

Glyn added that “advertising on Facebook, Twitter, LinkedIn, Instagram, etc. are pulling more crowds. Dependencies on Google ads for lead generation have also increased. Our Google Ad Words Certified professionals design those campaigns for successfully driving more target audiences needed for effective branding and for optimizing the website’s rank on the SERPs like our PPC experts for Amazon do for the seller businesses.”

Despite collecting data for designing and strategizing effective PPC campaigns or ad campaigns on social media, the company aims in keeping the listings of their Amazon seller accounts up to date for making the ad campaigns more successful.

The contribution of product photography for Amazon and product descriptions created by professional content writers boost sales soon after the targeted audiences drop by the listings while checking in the advertisements.

The event showcased the transparency that EStore Factory maintains as a prolific digital marketing agency.