According to the new market research report "Interactive Display Market by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor, Flat Panel Display), Panel Size (17”– 32”, 32”– 65”, Above 65”), Vertical (Education, Govt. & Corporate), Technology, and Geography - Global Forecast to 2022", the market is expected to grow from USD 9.90 Billion in 2015 to reach USD 26.91 Billion by 2022, at a CAGR of 15.51% between 2016 and 2022.

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The major players operating in this market includes Samsung Display Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), Panasonic Corporation (Japan), NEC Display Solutions Ltd. (Japan), Planar Systems Inc. (U.S.), Elo Touch Solutions Inc. (U.S.), Crystal Display Systems Ltd. (U.K.), and IntuiLab SA (France), among others.

Browse 103 market data tables and 62 figures spread through 179 pages and in-depth TOC on “Interactive Display Market - Global Forecast to 2022”

Increasing opportunities and highly dynamic nature of interactive displays, rising trend to adopt interactive displays in retail sector, and customer engagement with interactive displays have led to the rise in the demand for interactive displays. Also, increasing deployment of interactive flat-panel displays in educational institutes is driving the demand for interactive display market.

Restraint: High costs incurred for customization of touch tables

Among various interactive display market products, interactive table, also known as touch table, is expected to grow majorly in the hospitality and education applications. The product has a high growth potential, but factors such as high price and low availability are major restraints for this product. Although there is a market demand for interactive tables, most people want their tables customized according to the industry needs and environment. Hence, it becomes very difficult and expensive to produce one custom-made touch table each time, which is a major restraint in the interactive display market.

Opportunity: Increasing trend of using interactive displays in tradeshows and events

Tradeshows and events are using interactive displays nowadays, and the trend is expected to increase in future. Many organizations consider trade shows and events as a best marketing platform for their businesses. The use of interactive display enables companies to offer eye-catching experiences. Recently, there has been an increase in the deployment of video walls for advertisement and interactive display for visitors. Interactive displays attract more visitors as they offer detailed and advanced versions of the content than just visual source of information. Companies are using interactive displays to build product awareness, enhance customer experience, and reinforce brand value.

Challenge: Lack of skilled programmers to develop software applications for multi-touch interactive displays

Multi-touch display detects the touch of more than one finger on the screen at a time. Interactive displays are designed to recognize multi-touch inputs and process the information accordingly. Advanced skills are needed to develop software applications to take complete advantage of this multi-touch functionality of interactive displays. The lack of skilled programmers capable of developing multi-touch applications is a challenging factor for the growth of multi-touch interactive displays. Moreover, the development of multi-touch applications is time-consuming and expensive, which hampers the productivity of businesses that intend to use them in their presentations. To overcome this challenge, a few companies have started introducing software platforms to simplify application development. One such company is IntuiLab SA (France), which offers a multi-touch software platform—IntuiFace. This software allows any average user to develop interactive multi-touch applications and presentations using customizable drag-and-drop tools.

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