The arrival of Facebook, Twitter and LinkedIn forever changed the way businesses were promoted and the way businesses interacted with its customers. At a stroke, businesses had a new type of clientele – the online trooper!

The Relevance of Social Media

To begin with, this new class of clientele comprised of people who got their information online, interacted with other online troopers via social media sites and also shopped online. As more people joined and cyberspace revolution and gravitated to one or the other social media site, these sites became a meeting ground for the young and the young at heart.

Today, thanks to the millions of registered users, social media has become so powerful that even print media - both at local and national level scan it for news it can use. So when the CEO of a large company comments on upcoming product releases or developments via any social media site, chances are it will be picked up by the radio, print and television media.

The power of the social media and the advantage of interacting with millions of online users attracted tens of thousands of small and large companies.

Social media challenges

Setting up a page at one or more than one social media site is one thing, succeeding at your Advanced SEO services objective is another! Indeed, the rewards are directly proportionate to the level and quality of effort that is put in. Success at a social media site requires a relationship and a social media plan.

You start the same way as you would, with your normal customers – by figuring out your target audience, their age, gender, education level and geographic location.

Next, you need to be clear as to your own purpose for joining the social media revolution and also have a real plan in hand.

Look Beyond Facebook, Twitter or Linked

While Facebook, Twitter or Linked are great Web development services, the verdict on whether or not they are really great for all types of businesses, is still out. Instead, there are new sites that are absolutely pro-social networks and pro-business! Take for instance Pinterest.

Pinterest is a social networking site that permits its users to discuss anything and also “pin” information including pictures of products and also links to websites of interest. At the start of 2012, Pinterest has over 18 million registered users of which, over 60% are women discussing everything from bath gel to the latest opera in town - now there’s a hint for you!

The Secret to Social Media Success

A few carefully chosen and well placed words, images and offers at one or the other social media sites, can reap more benefits than millions spent in advertisement. The secret ingredients are authenticity, honesty and an engaging conversation – think of yourself as being at a party. Your hidden agenda always is to promote your business but it needs to be done tactfully.