Magento may be a leading e-commerce platform that has left other e-commerce software far behind. Magento mixes a high degree of flexibility and functionality with the convenience of customization and scaling to empower large and evolving businesses to reap the advantages more effectively at the worldwide level. Plus, Magento themes are very fashionable among business stakeholders who want to specialize in customer engagement as Magento provides power to your website by making its presence known through SEO techniques.
Magento has been progressing at a quick pace. In 2017, Magento made improvements in speed for a far better experience. For 2018, Magento focused on increasing conversion rates for websites. So, what’s getting to empower Magento in 2019?
1. AI and Chat bots:
In the latest scenario, AI is taking the lead. By attracting many users globally with better user interfaces, AI is assisting businesses with engaging customers. AI is revolutionizing the Magento e-commerce sector in understanding user behavior and preferences, which aids in giving users a customized e-commerce shopping experience.
In parallel to AI, Chat bots are not any smaller . Cha tbots are among the foremost liked features by many end users today. With 24/7 customer support service, chat bots are adding value to business owners also as customers. With seamless service and better customer management, they increase the strength of Magento. Moreover, the chat bot market is predicted to grow at a CAGR of over 34% from 2018 to 2024.
2. Smarter Organic Search and Engagement:
A well-made e-commerce website will provides a smooth navigation experience, but will it engage your customers? The smart search with Magento engages customers by making them dive deeper into the web site with quick and straightforward searching options.
3. Mobile First:
Today’s tech-savvy world is more smart and alert. With smartphones and high-speed internet, people are accessing the specified information within seconds. As far as e-commerce cares , they expect an equivalent . consistent with a survey, by 2020, almost 54% of e-commerce sales are going to be done using mobile e-commerce applications. So, it's vital for you to possess a mobile optimized e-commerce application for your business.
4. High-Quality Content:
A website might look beautiful, but it cannot fetch much traffic until it attains A level of quality content. User-eccentric high-quality images and content are vital to draw in customers and obtain them to shop for what you're selling. Fine product images and catchy product descriptions are key to growing a customer base.
5. Augmented Reality Experience:
Augmented reality is one among the favored technologies that assist in giving immersive user experiences. Many top-rated e-commerce mobile applications like Amazon have incorporated an augmented reality feature that permits customers to ascertain the products superimposed within the real environment. this suggests that if you're getting to buy a couch, you'll simply select the couch and click on on the augmented reality view. Next, you would like to focus your smartphone’s camera towards the place where you would like to put the couch in real time. Augmented reality will show you the view with the chosen couch placed. Isn’t that an excellent shopping experience? With Magento, you'll also reinvent your e-commerce website and incorporate augmented reality.
According to a survey, 71% of consumers say that they might want to buy again and again with an e-commerce application that caters the augmented reality feature.