However, cloud technology has twisted the game for the media industry and mitigated the risk of failure of OTT platforms. To this, Enveu is an OTT building platform that drives potential scalability to your business. They have uplifted many small scale businesses with their expertise in the area.

April 6, 2022, Gurugram: Over-the-top (OTT) platforms are key to unlocking new opportunities for the new players to step into the game of broadcasting the content to the users. If you have got a content idea to broadcast, Enveu is the platform that helps you build an efficient OTT platform. With the technical expertise, the Enveu professionals help you to scale up your OTT business with the implementation of cloud technology.

Cloud-backed OTT platforms nullify multiple failure risks for the OTT service providers. Cloud technology is the solution to create customized streaming video platforms.

Unveil the reasons for the failure of the OTT services:

What is the importance of OTT in the Industry?

Many factors contribute to the upliftment of the OTT platforms and so do to the downfall of the OTT market. Here is the importance of the OTT platforms for different purposes:

Video-on-demand vs. Live Streaming
Whenever you hear the word ‘OTT’, all the OTT platforms such as Amazon, Netflix, or Disney+ Hotstar strike your mind. Bringing it up for you, the OTT platforms are also useful for live events.

These OTT giants provide comprehensive video streaming solutions but the new-age platforms don’t include both VOD and live streaming availability for the users.

1. Video-on-demand Streaming
VOD streaming provides full navigation of the video content for the users to watch. Most of the OTT platforms give a catalogue of the content to their users that lets them browse, download, and watch the content of their preference. Many OTT platforms have TV-like features such as fast-forwarding, rewinding, and closed captions that enhance their viewing experience.

The catalogued libraries include shows, movies, webinars, documentaries, or other educational content. For VOD services, these platforms review and filter the content for their audience before publishing.

OTT platforms with VOD facilitation include video hosting and video content management to manage the library, playlists, and monetization tools. Such features let the brands manage their content distribution easily and generate significant revenue from the platforms.

Enveu has helped many brands to build robust OTT software that offers several methods for the monetization of VOD content delivery. It includes subscription, ad-based monetization of the content, and pay-per-view options for the OTT service providers. The professionals of Enveu help you create a secured payment gateway to maintain the safety and security of the platforms.

2. Live Streaming
Live streaming of the content allows the service providers to create unique, engaging, and seamless experiences that unfold in real-time. The live chat and Q&A options for providing feedback for the users and the host enhance the VOD experience.

This is the reason that live streaming is a great opportunity for brands to build a connection with their users for promotional purposes. This is the reason that these platforms are used to broadcast live sports, corporate events, and virtual programs.

Live streaming can be more daunting than VOD streaming as any technical complexity might hamper the viewing experience for the audiences. A reliable internet accessibility and RTMP coder (for the preparation of raw video files) are the essential elements for the delivery of the content as an effective streaming solution. If the connection upload speed is not high, it interrupts the quality of the video broadcasting.

Despite managing all the challenges posed by hosting the live events, the viewers are still sensitive to buffering and quality issues. Enveu helps you create a streaming infrastructure that delivers the content with minor buffering and lagging.

The OTT platforms contain live streaming capabilities that automatically transcode live streams to entertain a large base audience. Recording the livestream events enables the brands to create a backup to broadcast later in time.

More and more players are migrating towards OTT services and this is the right time for the new players to jump on the bandwagon too.

REASONS TO LEVERAGE OTT SERVICES
Here are the reasons that you should migrate to cloud-backed OTT streaming:

1. Unique Content
The OTT platforms offer original and unique content mostly. It drives more users to your platform and retains them to get longer-term accessibility to your platform.

2. Cost-effectiveness
Media streaming services have a definite edge comparatively over the standard cable packages. Not only do you have access to unlimited entertaining content, but you can also watch it anytime.
3. Multiple Device Compatibility
Unlike traditional broadcasting, you don’t need to have just a single entertaining source. With a reliable internet connection, you can access the content on different devices at your pace and your comfort level.
Also, with a single subscription, these streaming video platforms provide access to multiple screens.
Enveu - Enhance the Potential of Your OTT Platform
If you have an existing OTT platform or want to create one, Enveu is just the right platform for you. Their professionals have a hold to enhance the potential of your business. With strategic implementation through the use of cloud technology, they can bring up your business, thereby gaining significant profitability. Get the streaming solution with Enveu.
Read more: https://www.enveu.com/