VIctoria, Australia 19 May 2014 : Why buy diamond rings online? Well, for starters, it's easier and it's faster. Wedding rings or engagement rings cost about twenty percent less online, experts say. It's because you're not paying the extra overhead costs that you would have to pay to traditional retailers. Also, usually, online sellers have many more styles than their physical competitors.

If you're planning to buy diamond rings online, this article covers all that you need to know about the process.

Firstly, you might want to have a feel of the rings before you actually spend your money on them. There are two sites which offer that, and you might want to look into it. The first is Ritani, and it sends two rings of your liking to a local jewelry store, so you can try it on and see if you like it. Sending the rings to the store is absolutely free of cost, and you don't have to purchase the ring if you don't like it, or it doesn't suit you. Of course, the online store will take credit card information either way, just in case you do intend you purchase it in the end. The second one is Ocappi, who send you six replicas of your ring to your home, where you can try them on. The replicas are made of sterling silver, along with cubic Zirconia, which look like diamonds. You are allowed to keep the rings for about five days, after which you have to ship them back. This is free of cost. If, however, you do not return them after your period of five days, they charge you for the rings. You don't need to purchase the diamond rings online after you have sent the replicas back.

Secondly, you have to make sure you can return your diamond ring. Don't buy one that you cannot return, for it might not be real diamond, or it might not fit you well. There can be many possibilities, and it's reassuring to know you can send it back if it doesn't suit you. The retailer should offer you free shipping and a full refund if you are not happy with your ring. If you want to limit returns, you can look for sites that offer high definition photos or videos, so you get a clear view of what you're buying.

Make sure that the diamond rings Melbourne you're buying online are certified diamond. You don't want to be cheated into buying fake diamond rings online. All diamond rings should come with paper work to confirm they are real diamonds.

If you want to save money on your diamond ring, keep in mind that out of the four C's of a diamond ring (carat, color, clarity and cut), the cut is most important. It determines how well the diamond will shine when illuminated. So you can go ahead and buy a diamond ring with average color and clarity, if the cut looks great on you.

You can buy your diamond rings online from Ocappi, Blue Nile, Ritani, Tanishq, or any other store that suits your purpose.

To read more about the various facets of a diamond engagement ring visit Paul Rubinstein at engagediamonds.com.au or follow on google+