Digital Marketing Companies in India


Posted March 27, 2019 by Embudotech

Embudo can design and integrate technology solutions for the complete life cycle Experience of your customer.

 
The times of internet are only growing by the clicks. With mobile phones ready to outnumber our country’s population soon, it’s no surprise digital marketing in India has taken precedence over other channels, enough to dwarf old media altogether. Advertising budgets for digital channels are rising even as they raise some eyebrows. The traditionalists too cannot ignore the reach of digital marketing in India, given how brands are going digital to get the attention of millennials, who dare look up from their pocket devices. Marketing has changed its’ language and has evolved from billboard ads to banner ads or a Facebook post, targeting their customers through data collection or leads.
But hang on,
What is Digital Marketing even?
Digital marketing is a broad term that encompasses a wide range of marketing strategies to target consumers online, through:
Social Media Marketing
Brands follow their consumers, who are spreading like wildfire on varied social media platforms. The story doesn’t end at Facebook anymore; with LinkedIn, Twitter, Instagram, Pinterest, Snapchat and even WhatsApp vying for their attention.
Social media marketing, then, basically is an exercise to promote your brand and its’ content to increase brand awareness, drive traffic and generate leads.
• SEO (Search Engine Optimization)
In today’s day, Google searches are a key source of information. SEO is the technique of optimizing your website so that it ranks higher in search engine result pages. This, in turn, increases the amount of organic traffic on your website. SEO benefits your website, blogs and infographics.

• E-Mail marketing
There is nothing more personal than getting an E-Mail from a brand you love. People check their E-Mail as often as their Facebook feed, or maybe more. But, the code of E-Mail marketing is not an easy one to crack. Think of the number of sponsored E-Mails you get in a day and how many of them you actually read. There is a multi-pronged approach to this, which includes; follow up E-mails, customer welcome mails, loyalty programmes, blog subscription newsletters etc.,

• Content Marketing
Nowadays consumers don’t just love a brand, but also what it represents. It must connect with the consumers and one way brands do this is – content. This creation of content for the purpose of brand awareness, lead generation and consumer traction involves; blogs, infographics, online brochures, E-books etc., is content marketing.

• Native Advertising
Like in print, on digital platforms too, context matters. Native advertising is a slightly more nuanced approach to online advertising with a premise of ‘not being out of context’. It features a content-led post adjacent to the non-paid content. For eg; Cosmopolitan e-magazine will have articles as well sponsored beauty related content.

• PPC (Pay-Per-Click)
How does Facebook make money? Or Google for that matter? These two companies collectively attract 70% of the total advertising revenue. This is done through a PPC method, wherein, advertisers pay these platforms a certain amount per click on their content/sponsored posts.

Digital marketing can also be seen through two broad approaches:

Even as digital marketing is a broad term that includes various tactics and techniques for online marketing, they can still be segregated into - inbound and outbound – purely based on their difference in approach.
• Inbound Marketing
Inbound marketing is a subtle form of online marketing. It entails blog posts, content assets etc., to gain traction. It basically means providing something of value to your consumer, instead of annoying them with deals, banners and pop-up ads.

• Outbound Marketing
Outbound marketing, as the name suggests, is aimed at consumers in a very direct fashion. It is not concerned with context and mostly ignores the fact that they are annoying their consumers. This includes pop-up ads, banner ads and E-Mail marketing.
What does the future hold for digital marketing?
Digital marketing in India is here to stay, but as consumers are evolving, there is a growing need to keep up with them. As opposed to an old approach where we took them for granted, it’s imperative to design our marketing strategies in a more comprehensive manner.
Inbound and outbound marketing techniques should merge; cold-calling (catching customers off-guard and annoying them) should give way to warm-calling (sharing meaningful content with your leads).
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Last Updated March 27, 2019