Live streaming is not something the world is new to. The concept has been around for decades. Thanks to super fast internet connections, smart mobile devices and mobile applications; live streaming services are finally in the limelight. Watching an event live doesn’t mean viewers have to be subscribed to the television channel that telecasts the event anymore. With just the channel’s web address and a decent internet connection, viewers can gain access to the broadcasted feed and choose to view it from anywhere with just their desktop or tablet computers or even their smart phones.

In addition to live video streaming services offered by television channels exclusively for their programs, there are a number of live streaming mobile apps with which anyone with just a smartphone and a good internet connection can now start streaming events from anyplace they are to anyone in the world. All they need is the live streaming mobile app and an account authorized and registered to it.

With video streaming services making live broadcasts so simple and effortless, there are now several professional broadcasters offering streaming services to stream anything from the local fair to the high school sports meet.

What would you normally prefer these days? Your television to watch the Monday night game where you have to be at home with access to the television or a streaming service with which you can watch the game live from anywhere even when on a road trip or the subway when you are on your way back home from work? Well, if the pay per view charges don’t intimidate you or the ad breaks fascinate you more, television broadcasts are right what you would choose. But as for someone who gets more fascinated by the game and the unedited live action, live streaming is quite the obvious choice.

Though free from ad breaks and access to the video feed from anywhere across the globe are the preliminary reasons why people prefer live streaming; there are a lot more features like viewing multiple streams simultaneously and the feature where anyone can become a broadcaster in just a couple of minutes.

And as for how? Here are a few reasons why it seems more sensible to simply live stream an event rather than to have it broadcasted on television.

Ever watched a game on TV? You couldn’t have really missed those heavy cameras and rails even if you wanted to. But as for live streaming, a device as small as a smartphone would suffice to stream an event all day long. A smart device with a great live streaming app and a decent internet connection is all a streamer requires.

Operating with complex machinery and cameras, television channels always require a good number of skilled and experienced professionals to successfully make a broadcast look great. But in the case of live streaming services; anyone, even the kid next door can become a broadcaster in no time.

As we know, television channels are focused on broadcasting only the events with a great viewer base. Or in other words events that would attract businesses purchase ad spots when the event will be aired. But with a simple live streaming app at the mobile device any event from an Olympic torch relay to even a simple school play can be broadcasted to the entire world.

And another major factor; all television channels are not always available across all nations. There are a number of countries that allow only the state owned public channels to telecast major events and as a result, event organizers had to figure out ways to broadcast through different and particular channels allowed by the state. Whereas with live streaming, this can never be an issue. With the widespread use of the internet, watching live events is never limited to geographical locations anymore.

As for charges, we are all well aware of the charges television channels levy on viewers for watching movies and major sports events and watching a live event through the live streaming app is never charged. And as for viewers, their only expenditure is the relatively low regular charges they pay for the internet service they are subscribed to.

Since anyone can become a broadcaster and any event can be broadcasted with nothing but just a smartphone, it certainly wouldn’t be incorrect to say that live streaming services really have veered right past television broadcasts.

But as in all services, live streaming has one little drawback as well. The charges levied on broadcasters to stream events. Yes, live streaming businesses provide the service free for the viewers but not completely free for broadcasters. Though relatively low, live streaming service providers do have expenses in the form of procuring licenses, purchasing able servers and coming up with a great software to run the business. And hence can’t be criticized for charging the broadcasters either. But for a regular broadcaster, these low subscription charges mount to loads in turn heavily draining their budget.

Keeping operating costs minimal becomes one basic requirement for every service provider and with the never shrinking cost of software and server they don’t really have much of an option to even consider decreasing the subscription charges.



But with Castasy they now can. Not just service providers even regular broadcasters can now consider starting a live streaming business of their own where they have to no more pay for broadcasting events and can also start a live streaming business providing video streaming services for other occasional broadcasters.

This live streaming software comes as both mobile applications and web versions for desktop users. Requiring users to register at it with their social media profiles on Twitter, the software generates a unique URL for every stream and when a broadcaster streams an event, notifies all their twitter followers about the stream with the URL. The viewers can choose to watch the stream right away by simply clicking at it. At the web version of the software, the users have the benefit to view a number of broadcasts simultaneously with multiple tabs.

And as for the live streaming server, Castasy provides entrepreneurs with the NGINX-RTMP live video streaming server that can handle up to 10,000 connections simultaneously and has a great fault tolerance as well.

A brilliant software plus a great server; would cost a fortune, wouldn’t it? No. Castasy provides streamers with 100% source code and a DIY tutorial to build live streaming apps on their own for a charge of just $99 a year. Full source code, free lifetime upgrades, free support for three months and a DIY tutorial to build live streaming apps, at a cost of a fine steak dinner.

Sounds like a deal too good to believe? Visit www.castasy.com you definitely will.

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