22nd March 2018, Glasgow: The E-commerce industry has grown significantly in the past five years and thousands of businesses today market their products online. As per a report by online statistics, market research and business intelligence portal Statista, the global e-commerce sales are expected to touch a value of $4.5 trillion by 2021.

With such projections in a domain driven by individuality and niche products, it is important to have a professionally designed website with well a thought out user experience and journey as standard.

The team at Elements Design Studio, a leading web design company in Glasgow, affirms that any e-commerce business owner should have a website that’s sharply user–oriented. Most of the times, this will involve regular testing and monitoring of the portal and an understanding of the ways users interact with different elements on it.

In a world where ~80% of the internet users have a smartphone, the first time a consumer interacts with a brand is most likely on a mobile. This is why it is still important to ensure that a website looks as good on the small screen as it does on desktop. Responsive websites with architecture that adjusts to the size of device accessing it, are the norm in this age.

Another strategy to give a distinct identity to an e-commerce is to keep publishing attractive content on it. Such content could be in form of blogs, news updates and social media posts that subtly help customers to be interested in your brand.

According to analysts at Elements Design Studio, “Content that focuses directly on a business and its offerings or keeps talking about how great the business is will not be able to generate engagement. People like to read about what interests them. If they find interesting stories on a website, they will be less reluctant to subscribe to its newsletters or at least visit the portal more often.”
Creative inspiration can come from anywhere and web designers who infuse distinctiveness in their works without copying competitors can consistently craft successful e-commerce websites.

About Element Design Studio

Based in Glasgow, Element Design Studio is a web design and content development agency that provides tailored solutions to its clients for successful digital marketing and branding. Websites are also designed and revamped for e-commerce businesses.

The team has built a host of engaging websites and social media pages supported by new-age digital technologies. It works as per latest web standards to devise platforms that fit perfectly across screens and browsers to create pleasing and memorable visitor experiences.

Elements Design Studio has been crafting effective and multi-functional web portals for both B2B and B2C segments. Personalisation is infused into each page to make them welcoming, informative and engaging for target audience.

Contact:

78 East Princess St, Helensburgh, G84 7DE
Phone: 0141 255 0818
Email: [email protected]
Hours of Business
Monday - Friday: 8am - 5pm
Saturday: 9am - 2pm
Sunday: Closed