Do you remember the days when we used to feel happy when we got emails? Me, neither. If your inbox is downing with junk mails, know that you are not alone. Cluttered with offers, over 59 percent of mails that we receive are promotional in nature. Although we have learnt to ignore most emails, email marketing if done right, is still a great way to deliver targeted content to customer’s inbox. Emails are one of the most important tools which can be used by businesses to engage the audience and communicate with them on a personal footing without being intrusive. Even though the death of email marketing is rife in the market, emails are still very much alive and still one of the best and most efficient tools to woo your customers. Read on to find out tips to breathe new life into your email campaigns:

Segment Your Contact List

If you deliver the same content to one and all, your email would definitely end up in the junk folder. Segment your contact list into sizeable groups (segment by gender, previous purchases, location, age group, etc.,) of similar wants and needs and then create specific campaigns targeted to specific customer groups for a better open rate.

Know what your customer wants

By delivering what exactly your customers want, you increase the chances of desired action. Have a survey or ask your customers on what kind of emails they would like to receive and create your campaigns accordingly. Always keep the ‘you’ approach and keep your campaigns ‘client centric’.

Provide Relevant Data and Information

If a customer feels s/he is receiving relevant info, s/he is more likely to continue to allow you to communicate. Create campaigns on trending topics and something which is useful for your target audience.

Call to Action

More often than not, the call to action of an email campaign is not clear. Always have a clear ‘call to action’ for a better conversion rate.

Optimized

Keep your email optimized for smart phone and tablet devices as well as 2016 is all going to be about mobile.

Personalize

Personalized emails have better response rate. Always aim to personalize your emails. 2016 is going to be the year of personalization.

Specific Offers and Promotions

Make your customer look forward to your emails buy providing exclusive offers and promotions.

Employ these tips for an effective email marketing in 2016.

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