“A thing of beauty is a joy forever”. This phrase comes to life when it comes to Internet. An average internet junkie has an attention span of a gold fish. With data floating all around, we tend to ignore things which don’t catch our fancy. However, when data are presented to us in the form of a story, they become more relatable and we can easily comprehend them. A visual rendition of data and complicated info by use of graphs, pictures, charts and other elements, infographic are a great way to leverage visuals to create appealing and engaging data stories. Infographics have really become popular these days and its popularity can be judged by the fact that you can find infographics on every topic imaginable from social media, table etiquettes, mobiles and even health tips. With the web littered with mounts of ineffective infographics, how can you ensure that your infographic is seen? A good infographic can work wonders for your business as it can bring in traffic and links to your website, not to mention, it may even go viral and take your business to a whole new level. Find out some of the dos and don’ts for creating effective infographics below:

Dos for creating effective infographics

For your target audience – The first step is understanding your target audience and creating an infographic for them. You may have the best topic but if it doesn’t resonate with your target audience, it would be no use for your business. The infographic should be aimed at educating, informing and entertaining your target audience. Center your infographic on your target audience.

Employ the KISS Principle – Keep it simple silly! Infographics are meant to be short, simple and to the point.

Use visual metaphors – Metaphors stick and so visual metaphors are a great way to tell stories in a simple yet effective way. Use familiar and easy to understand metaphors for maximized effect.

Balance of text, images and colours – Balance is the key when it comes to an effective infographic. Too much colours, too many images and too many texts – all these are recipe for an ineffective infographic. Keep the balance in mind by keeping the weight of the content, colour and graphic equal on each side. Also use white space for maximum impact.

Don’t be too predictable – If you are going to create infographic on the topic which has already been done to death and are not presenting any unique info, it won’t help your business. Use relevant topics and present information which may not have been shared before.

Don’t over embellish – Too many cooks spoil the broth. Same is true for infographic as well. Keep the balance idea in mind while creating your infographic.

Tell a story – We are wired to connect with stories and what better way to responate with your readers then by telling a story. Tell a story through the usage of colours, text, fonts and content.

Don’t make it complex – Cramming too complex or too many ideas would spoil the infopgraphic. Unless the complex idea can be projected with the help of effective analogies, it is better to avoid complex ideas.

With these tips you would be able to create effective infographic. So, what are you waiting for? Go paint the town red!

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