Do you remember the Meg Ryan-Tom Hanks movie ‘You’ve Got Mail’? The closest cousin of the original mail, email is something that’ often overlooked with the plethora of social channels. With FB posts, tweets, hashtags, online chats, selfies, web design, PPC and SEO services, and all sorts of digital media tactics, the humble email receives much less attention. Although email marketing is often thought to be completely ineffective, directed to the spam or junk folders instead of winding up in the inboxes, email marketing is still one of the most efficient and professional tool for wooing clients and consumers.

Emails are one of the most important tools a business can leverage to engage the audience and communicate with them without being too intrusive. Email marketing is an effective medium to deliver targeted content right into your customer’s inbox. The online version of the old practice of sending fliers, coupons, etc. to a customer’s home address, emails lets you track the impact much easier and faster as knowing click through rate is much easier with email marketing. Business emails can be used for a variety of purposes, from brand building to generating repeat business and from encouraging conversion to searching for new customers. Read on to know why your small business needs email marketing and how email marketing can help your business.

Build Credibility

Quality emails which are relevant, valuable and interesting help earn trust of your target market, making your brand familiar and making it easier for you to promote your business.

Email Marketing Can Increase Sales

When you are in constant touch with your target audience, they think of you first when it comes to purchasing. Since, you have already built trust or are in a process of building it, the chance of sales increases multi-fold.

Emails Keep Your Business Top Of Mind

Relevant and on-topics emails which are of value to the customers will keep your logos, content and website on the top of their minds. Emails serve as reminders about your business and nudge your audience to take a positive action for your business. I received a ‘miss you’ emailer from an e-commerce website with a 20% discount coupon and ultimately ended up purchasing an assortment of things from that website.

Use Emails To Establish Your Authority

Emails are a great way to establish your authority over a particular subject and on your business. For instance, if you are into bakery business, sharing some tried and tested recipes or tips on how to make the cookies last long and other related advices will earn you brownie points from your readers and also help establish your authority.

Strengthen Relationships

Holiday emails, newsletter, tips and tricks, new arrivals, industry news and other such kinds of emails help you strengthen relationships with your customers.

Reach People On Any Device

Today emails are not just read on desktop but on an assortment of devices from laptops, tablets and smartphones. Emails help you reach people on so many different devices without costing you a bomb.

Get Immediate Results

With so many different analytics tools available, you can know the impact of your emails immediately and that is especially rewarding for a small business as depending on the results, the emailers could be tweaked and followed up accordingly.

Generate Leads

Knowing the customers and knowing what kind of email campaigns work and what doesn’t, the prospective leads could be identified and followed up, helping a small business generate leads.

Email marketing can actually boost a small business, if used correctly. These reasons should be enough to get you started. However, remember that haphazardly sending a set of emails will only end up hurting your business. Have a proper approach, consider your brand value and then decide on a set of emails which convey those values. Don’t be self-centric and put your customers’ needs above your own bias and most importantly, don’t be annoying.

Find the best multi-cart e-commerce platform for healthcare. We provide you medical shopping portal for the practitioners in medicare. For more information and to know about our services, do visit our website at http://ehealthpro.com/

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