A home-grown fruit juice company Agri Link Food Processing Private Limited brings to its customers pure and healthy juices made from genuine 100% fruit pulp. The Odisha based company has launched eha Lychee, eha mixed fruit, eha chilli guava and eha Mango fruit pulp based juices in local the market. In the near future, four more types of juices shall be added which shall be one of its kind in India in the mass market format and stay true to the ethics of food and beverage industries in India.

Lt Col Ashit Mahapatra, Founder and Managing Director, Agri Link Food Processing Pvt. Ltd. started his company with an aim to link our state’s horticulture farmers to the customers so that they get the best profits for their produce and reduce their losses due to middlemen, lack of storage and high-end processing facilities and also to become nation’s one of the best food processing industries.

Various brands and varieties of fruit juices are available in the market. But many contain only flavouring agents (no real fruit juice) and preservatives which are not good for health. eha contains juice made directly from the fruit pulp and is free from any kind of harmful preservatives.

eha is different from other products as it contains mega dose of Aloe Vera which is known to be extremely beneficial for proper digestion, better skin, improved immune system, and skin irritations & rashes and also has high level of antioxidant properties. eha is also fortified with Vitamin A and Vitamin C to make it a healthy drink for the entire family.

The juice was formally launched at an event in Bhubaneswar which was attended by many reputed dealers and wholesalers. The chief guest of the function was Mr. Ashish Chatterjee, who is an advisor to Agri Link Food Processing Pvt Ltd and has an experience of more than 30 years in the food and beverage industry. Mr. Chatterjee pointed out that eha being a fruit pulp based juice product will soon become popular in the national and international markets in years to come.

The founder revealed that the product derives its name from the Sanskrit word ‘EHA’ and is sure that, “EHA will soon become a personal favourite of consumers across the state as well as the country.”

Right now, EHA is being packaged at one of India’s leading beverage manufacturing plants. Agri Link Food Processing Pvt Ltd would be setting up a state of the art juice processing plant in Bhubaneswar very soon. They have developed a network of horticulture farmers across the state for growing high quality fruits. The company believes that the farmers should benefit from their produce in terms of price and sustained sourcing. Moreover, Agri Link provide seeds and other technical support so as to encourage the local fruit growers.
Lt Col Ashit Mahapatra, a known Agri-entrepreneur from Odisha was formerly associated with a leading private dairy company of Odisha as a co-founder and was the driving force in revolutionizing its robust and ethical raw materials sourcing network which has transformed the lives of thousands of farmers.