Lucknow based Origins Advertising has selected Edge1 Platform, leading outdoor advertising media management software, to automate the business operations of its growing number of OOH media sites in Uttar Pradesh including static and digital sites. Edge1 will automate Origin's operations while reducing all manual efforts and making the organization system driven.

Origins will use Edge1's Platform, media owners web-based software to deliver reliable and efficient campaigns to their clients. From a unified platform, Origins will be able to manage media planning and buying, campaigns, operations, landlords and finances with business analytics on their hoardings, digital screens, facade it operates in entire Uttar Pradesh.

"Origins is known as a market leader in Uttar Pradesh, and we are proud to be working with them", Upinder Singh Project Director at Edge1. "We are pleased that such an organization is incorporating technology in its business to facilitate growth and advancement in the Indian outdoor advertising industry".

Origins have built a reputation of being not just the biggest but the best full-service, comprehensive advertising solutions agency with a strong foothold and successful projects across the domains of digital, print, indoor and outdoor advertising, events, radio, and other services.

To know more about Edge1 Outdoor Media Management Software visit www.edge1.in